Marketing today is changing rapidly, it seems like everyday our team is discussing a new way to go to market to win the eyes of a new audience. The process is seemingly endless, and if we’re being honest, we have to constantly strategize to determine which efforts will win out to produce the best results. Add in some regulatory processes, and you’ve got another major element to consider, too. However, marketing in highly regulated spaces like the medical and healthcare industries IS possible, you just have to be aware of what to do (and more importantly, what NOT to do) to market in an effective and secure way.
Last week I found myself in need of some new umbrellas for our community pool. You know what I mean, those crank ones you can stick on a patio table that can tilt to block the sun? After that crazy storm came through West Michigan a couple of weeks ago, it took away all the ones we had, so I volunteered to help be a part of the replacement team with another neighbor friend. Out of habit, our first thought was to hit up our local retailers to grab six umbrellas in white or beige (I’ll spare you all the boring HOA details about the color part.)
We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.
Kermit the Frog knows it isn't always easy being green, but thanks to local solar providers popping up all over the country, tax incentives, and countless benefits, solar energy is becoming more affordable than ever. Many solar providers have been asking ManoByte, "How does inbound marketing work in my industry?" Ask, and you shall receive! Here are a few ways the inbound methodology will help you spread the solar love, getting more people to "go green."
It's officially Summer, West Michigan Marketers! Que the tiki parties and long days at the lake. This week, I'm sharing some educational indoor events, and even some virtual events that you can attend from anywhere because let's face it, A.C. is our best friend right now! Here are a few must-do's this week to help you learn something interesting and meet some new professionals in your field.
Some exciting events are coming up this week, and we wanted to be the first ones to tell you about them because we're just cool like that! Get out of the stuffy office and enjoy some sunshine on your way to these awesome marketing, business, and networking events. We're also planning some exciting events the ManoByte team will be hosting later this season, so subscribe to the blog now to make sure you never miss a Monday Marketing Planner.
Many companies today, (especially those in the manufacturing industry) tell us things like, “ It seems like our site is just a business card sitting out there on the internet.” And while a business card is still the preferred tool for your face-to-face networking opportunities, it should pale in comparison to the insane results your website is creating for you when it comes to lead generation and business growth. Today’s businesses must look beyond their ‘About’ and ‘Contact Us’ pages when it comes to their digital footprint. While having those areas remain relevant for the website as a whole, today’s digital landscape demands more from businesses. If you accept a status quo website, (which isn’t even really the quo anymore, if we are really honest) you now risk losing customers by the masses because they are making a quick decision not to do business with you after a 2-second scroll of your website.
Ever since the dawn of time, people have had something to sell and methods to attract buyers. How effective these methods are have obviously changed, and as new technology becomes accessible smarter ways like internet marketing have taken precedence over more traditional outbound marketing actions. This transition has had profound effects on businesses of all size and industry. Keep reading to see if just how digital marketing has transformed the world of marketing and why you need to take part in it.