In the world of trade showing, nothing is more annoying than arriving at your event and realizing you are missing something. From your give away promotional items to schedules, it’s important that you have everything you need when you arrive at your event. To ensure this happens, good trade show strategies include organizing your trade show toolkit well in-advance, making certain it includes everything you could find yourself looking for.
So, what do you need to include in your trade show toolkits? Here are a few suggestions:
The Exhibitor Kit
This includes virtually everything having to do with the trade show you are participating in. This part of your kit should include:
- Key Fact Sheet: This is a document that contains a summary of everything happening at the event including deadlines, dates, move-in or out information, hours, and any other pertinent information about your attendance at the show.
- Discount Deadline Forms: Keep these forms handy and double check the deadlines listed on each form, never assume your forms all contain the same discount deadline.
- Order Forms: If you were required to fill out any forms for things like A/V needs, cleaning services, material handling and so on, fill out the form before the event and keep it in the exhibitor kit so it’s ready for collection.
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The Trade Show Emergency Kit
This is sometimes referred to as a “gang box,” and contains everything you could find yourself in need of during a damage control situation at a show. When putting one of these kits together, a good strategy is to think of anything you’ve ever used at a show to fix an issue or problem and put an extra one in your box. This may include:
- Office Supplies: Business cards, pencils, markers, pens, duct tape, scotch tape (and pretty much all forms of tape), scissors, paper punch, hi-liter, super glue, regular glue, rubber bands, binder clips, notepads and a stapler.
- Cleaning Supplies: Cleaning wipes, paper towels, napkins, carpet cleaner, all purpose cleaner.
- Tools: Screwdriver, flashlight, measuring tape, hammer, exhibit set-up tools.
- Exhibit Items and Tools: Extra light bulbs, nails, screws, gaffers tape, double-sided tape, connectors.
- Additional Items: Facial tissue, sewing kit, sandwich baggies, a variety of batteries, Velcro, Tylenol, small first aid kit.
After your kits have been constructed, they can be used for trade show after trade show with only minor restocking needed after each item is used. Also, keep in mind that if you have a very large booth space, that you may want to construct multiple kits for different areas of the booth so everyone has what they need when they need it.