David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction product launch into an actual success, especially within risk and change averse markets.
- 1:45 - Meet David Daniels
- 4:50 - About BrainKraft and developing the core methodology of how to launch new products
- 7:00 - Tribal Knowledge Losses When Building Materials Manufacturers Launch Products
- 9:57 - Mistake #1 When Launching a New Construction Product (& How to Avoid It)
- 11:17 - How To Define Measures of Success (OKRs) For Your Building Material Launch
- 15:16 - Why You Need to Set an OKR / "North Star"
- 17:47 - How To Launch New Products to Risk Averse Markets and Distribution Channels (Like Builders and Contractors)
- 24:05 - The Mistake of Underestimating Changing Customer Behavior and Habits
- 25:22 - Product Launch is a Team Sport
- 28:39 - Obstacles and Advantages
- 34:52 - Evidence of (and Factors of) Success for Your Construction Product Launch
- 36:46 - How Manufacturers Can Improve Product Launches for Their Channel Partners (Assembling Your Armada)
- 41:24 - Product Launch MasterClass Offer From BrainKraft
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.