April 30, 2021 | 3 Min Read

How to Successfully Introduce a New Building Material or Construction Product

Posted By
Will Smith

David Daniels, founder and CEO of BrainKraft, shares tried and true tips for turning your new construction product launch into an actual success, especially within risk and change averse markets.


  • 1:45 - Meet David Daniels
  • 4:50 - About BrainKraft and developing the core methodology of how to launch new products
  • 7:00 - Tribal Knowledge Losses When Building Materials Manufacturers Launch Products
  • 9:57 - Mistake #1 When Launching a New Construction Product (& How to Avoid It)
  • 11:17 - How To Define Measures of Success (OKRs) For Your Building Material Launch
  • 15:16 - Why You Need to Set an OKR / "North Star"
  • 17:47 - How To Launch New Products to Risk Averse Markets and Distribution Channels (Like Builders and Contractors)
  • 24:05 - The Mistake of Underestimating Changing Customer Behavior and Habits
  • 25:22 - Product Launch is a Team Sport
  • 28:39 - Obstacles and Advantages
  • 34:52 - Evidence of (and Factors of) Success for Your Construction Product Launch
  • 36:46 - How Manufacturers Can Improve Product Launches for Their Channel Partners (Assembling Your Armada)
  • 41:24 - Product Launch MasterClass Offer From BrainKraft

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!

Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!

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Marketing Budget Template

We don't think Building Products Manufacturers need to spend more on their marketing. We do think what you allocate your budget to can be optimized to drive better results from the same budget.
Here's a marketing budget we'd recommend.

Topics: Podcast, For C-Level Executives, For Marketing Directors

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