Selling through distributors can feel like a complex maze to navigate, but it doesn’t have to be. Using some key components you can make the most of this relationship. At the core, is understanding that your distributors are an extension of your business and not a separate entity. The more you connect with your distributor base and their role within your sales channel, the more you both stand to profit. Following are some essential keys to understanding how to sell through distributors and develop a strong, effective network.
Manufacturing companies need inbound marketing. It's not a matter of "if" because it is simply true. But as a manufacturing marketer, you may not yet be familiar with the inbound marketing methodology. Or you might have some idea about how inbound marketing works, but you can't see how it will work for you.
If you’ve stumbled on over here, you’re probably someone leading the marketing efforts of a Business-to-Business (B2B) manufacturing organization where you market and sell to other businesses. You might be getting curious about this thing called ‘inbound marketing’ and why you keep hearing about it revolutionizing the manufacturing industry. We'd love to help you understand what's going on!
The manufacturing industry, varied as it may be, has been a cornerstone of the U.S. economy for hundreds of years. While that certainly gives your business plenty to build on, it also makes it easy to get trapped in old habits. One great way to stay on top of your game, and make sure that you're in the loop when it comes to developments in manufacturing, is to read a manufacturing blog, or even a few of them, regularly. Take a look at the links below for some ideas. You might even be inspired to start blogging yourself!