Various challenges along with the current labor shortage are causing significant strain on a myriad of industries and most certainly in the building products industry.
LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for Channel Marketing Strategies. More manufacturing companies are adopting Digital Marketing Strategies ...
As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales and marketing teams to bring in new customers, and each dollar spent creating awareness of your bra...
Whenever you add a new partner to your existing distribution network things move quickly, and it's common for certain elements to slip through the cracks and become forgotten - with partner onboarding unfortunately being at the top of that list.
In the past, distributors didn’t play the online marketing game because selling through a distribution channel meant dealing with other businesses. There is no direct mechanism to consumers in channel selling, so the idea of digital marketing and onl...
To say that we're living in an unprecedented age of uncertainty is, at this point, probably a little bit of an understatement.
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