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For Building Material Manufacturers that rely on both direct and indirect sales channels to promote their product platforms like Houzz, Pinterest and Instagram are very powerful. When used right they can be provide a powerful way to meet your custome...

When you think of the most popular social media influencers, what comes to mind? More than likely it's video game streamers, beauty gurus, and artists. But there are actually influencers for every industry, including building materials. By partnering...

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for Channel Marketing Strategies. More manufacturing companies are adopting Digital Marketing Strategies ...

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales and marketing teams to bring in new customers, and each dollar spent creating awareness of your bra...

Not all of your partners are created equally. There is no "one size fits all" box, meaning that your sales incentive ideas should be varied enough to address the needs of the widest possible audience. In terms of incentive management, you'll want to ...

Whenever you add a new partner to your existing distribution network things move quickly, and it's common for certain elements to slip through the cracks and become forgotten - with partner onboarding unfortunately being at the top of that list.

Channel Growth Readiness Checklist and Self-Assessment Tool

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