Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be implemented by any sized building products manufacturer to improve sales through their distribution channel.
0:20 - Meet Kevin Dean
2:39 - How Kevin's Role When at Stanley Black & Decker Spawned ManoByte
6:25 - Examples of Existing DIS-Connected Channel Experiences
9:10 - How to Create a Connected Channel Experience When Selling Building Products