Marketing, Podcast | 3 min read

TikTok and YouTube Strategies for Building Product Brands

Posted By
Will Smith

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Building Product Brands. She shares her secrets for success in navigating her journey using TikTok and YouTube in the Building Products space.


  • 4:23 - Meet Janis Hubina
  • 6:55 - How TikTok and YouTube can complement each other
  • 10:20 - Why is TikTok for businesses?
  • 15:10 - How you can research the best TikTok content for you
  • 19:32 - How you can learn about your audience in TikTok
  • 23:24 - What should people in the building products space stop doing on social media?
  • 25:42 - What should people in the building products space start doing on social media?
  • 27:24 - Who should you manage your TikTok?
  • 29:00 - Understanding user-generated content and sharing on TikTok
  • 32:25 - How can you monitor your TikTok analytics?
  • 35:23 - Taking a channel marketing approach on social media
  • 41:32 - Where will TikTok and Youtube stand in building products space?
  • 45:30 - Do’s and don’ts when getting started on TikTok


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