Who Buys Your Building Materials?

You sell to architects, contractors, distributors, dealers, independent sales reps, builders, big box stores and third party marketplaces, but they are not your customer. Your customer is the end consumer of your buyers. To increase sales, you need to be selling THROUGH your buyers to end customers including property owners, builders, contractors, facilities managers, and DIYers.

Building Materials End User Buyer Personas Guide LP

Within this guide, we uncover the key purchase motivations and challenges for the end users of your building materials. Then, you can copy the interactive slides to craft your buyer journey map and set the stage to improve your channel marketing content and increase channel sales.
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