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by Gillian
on May 21, 2015

Manufacturing companies need inbound marketing. It's not a matter of "if" because it is simply true.  But as a manufacturing marketer, you may not yet be familiar with the inbound marketing methodology. Or you might have some idea about how inbound marketing works, but you can't see how it will work for you.

The fact is that inbound marketing does work and it doesn't matter what business you're in. It works for B2C marketers as well as B2B marketers. And it works for manufacturers. After all, marketing for manufacturers is not all that different from those of any other business. You want to be able to generate leads and make sales so that you can increase revenue and grow your business.

Keep reading to find out why inbound marketing is right for your manufacturing company.

Internet Research Extends to All Industries and Purchases

People research before they buy. While that might go without saying for someone shopping for say, a new television or a new car, it's not just B2C buyers doing this research. One recent study even suggests that 94% of B2B buyers do research online before making purchasing decisions. That's a lot of people and a lot of leads that could be passing you by if you're not showing up in those results. Search engine optimization (SEO) is a key component of the inbound marketing methodology. With a combination of great content, the right keywords, and a website that works, you will be there when your prospects are doing that important research. 

And it isn't just SEO, either. With the right content plan in place, you can be providing those researchers with valuable information while they go about making those important purchasing choices. By offering valuable content, you can build your credibility and establish a trust relationship before your prospective customers have to spend a cent.

Inbound Can Do More with Less

It doesn't matter what business you're in, budgets are always a concern. In fact, 43% of manufacturing marketers say that budget is limiting their marketing efforts. Now, inbound marketing for manufacturers is certainly not free. It takes the investment of a significant amount of time and resources to set up an inbound marketing strategy and to execute the requisite content. But despite that investment, inbound marketing is budget friendly. That is, the same budget you spend on inbound marketing will see bigger results than if you put those same dollars into a standard marketing campaign. Inbound does more with less, making it a solution that's easier to swallow for budget conscious executives.

Manufacturers Are Letting Leads Slip Away

The top reason why manufacturing companies need  is because the majority of manufacturing websites are simply letting too many leads slip away. As a manufacturing company you have a lot of valuable data already at your fingertips. You want a website that is informative, but by implementing an inbound marketing strategy, you can make sure you are capturing those leads. It is not about tricking prospects into giving away their email addresses: it is about trading your information that is valuable to shoppers for information that is valuable to you, namely contacts. This trade actually works to establish and strengthen relationships and eventually to lead your prospects through your funnel, turning them into delighted customers that want to spread the word about your brand.

Despite everything we just said, manufacturers need inbound marketing for one simple reason: because it works. The intricacies of your industry make it ripe for the creation of rich troves of content that will keep people coming back to your brand and helping you to reach your loftiest business goals.


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