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by Kathy Hemsworth
on August 21, 2015

SlideShare marketing has numerous benefits, including embedding presentations in web pages and blog posts. It is also a complete social network that can expose your content to countless potential customers. It will enable you to reach leads that you may not reach otherwise. Remember, more people are doing their research and even their shopping online, you could be missing out on countless leads and paying customers if you don’t maximize your social media presence.

 

SlideShare is currently ranked as one of the top 100 most frequently visited websites in the world. It has more than 17 million uploads and more than 70 million professional users. With the right approach, you can maximize the benefits of SlideShare and grow your business. SlideShare offers significant opportunity, by giving you access to people who are looking for products and services similar to what you have to offer. SlideShare can give you significant returns on a small investment because you can spend minimal time preparing a slide deck then get countless views, leads and even sales from it.

 

Just look at the statistics. Research shows that SlideShare gets more than 60 million unique visits each month. When you look at the close-up picture, that means more than seven million SlideShare pages are viewed on a daily basis. When you break it down, SlideShare gets more than 500 percent more traffic from business owners than Facebook, LinkedIn, and Twitter. Unfortunately, not all companies are taking advantage of the opportunities that SlideShare is offering them, so these numbers should be the motivation you need to get it together and start reaping the benefits that SlideShare has to offer.

Creating a Good Presentation

If you are going to put your business out there for the world to see, you need to make sure you do it right. The message needs to be clear and concise while at the same time providing useful information and evoking emotions. Be careful and don’t go overboard, the average SlideShare deck consists of 14 slides, so you need a message that is focused and sharp, but taking up just a few slides. The average presentation has fewer than 25 words per slide, which is also of important note.  Don’t overdo it. You can get your message across while being short and sweet. Just make sure it provides details that visitors need and the information that they want.

You need to make sure your presentation looks good, too. It is all right to go outside the norm on this one and cross some boundaries. People get tired of looking at the same old fonts on everything. Step outside the box and get something different, but attractive and easy to read. Times New Roman and Courier aren’t the only choices, look at Ubuntu or Baskerville. People are more likely to be drawn in by things that look beautiful and interesting. Make your presentation stand out. Make it grab the attention of visitors so they will click through and learn more about what you have to say.

Visual content is also of utmost importance. You need stunning images that get attention. If you need some help, there are some good sites out there that offer free images for such projects. Colors are great additions, but for consistency choose a couple of dominant colors to include throughout your slide so it can get the attention that you want and help visitors stay interested. You want to spark interest, but you also want to keep the visitor focused and interested after you have drawn them in.

What’s Next?

Now that you have the basics, you can add your own tips and tricks to make your creations move more smoothly while exhibiting the desired image. You can also create presentations much more quickly. There are several great presentation tools out there, including Canva, Google Presentations, and PowerPoint. Select the one that you feel more comfortable using and go from there. You need to create a template for your presentations and continuously use it. By doing this, you speed up workflow and maintain consistency on all levels.

Fill up the screen! Build slides that don’t leave open space on the screen. You want to make sure the full SlideShare screen is covered. To have slides that fit tightly into the screen, you need to go 1024 pixels wide by 768 pixels tall. It is also important to know that SlideShare does not allow clickable links in the first three slides of a presentation. If you do this, it will be disabled. From the fourth slide on, you can add all the links that you want to add by creating hyperlinked text boxes in PowerPoint then exporting them to an Adobe PDF where you then upload them to SlideShare. Full screens are more attractive and keep the attention of visitors.

You need to optimize! The information that is entered when you upload your file is indexed by Google. Google traffic alone sends at least 12 million visitors every month to the presentations. In order to do this, give your presentation a clear title and description, categorize and tag content so it is easily found on SlideShare, permit sharing of your slides so others can embed them on their site. Don’t forget to share them yourself, either. As content is shared, interest is sparked.

Keep it Up!

Don’t just throw one SlideShare presentation out there and think you have done enough. To reap the benefits, you need to keep creating presentations. One presentation can get thousands of viewers, so just think about how many leads you can get from multiple presentations. The marketing focus is all about generating credible leads and maximizing the results. To do that, you need to create multiple pieces of content, or in this case, various presentations. Pay close attention to the numbers, you can learn what works and what doesn’t by just watching the visitor count.

The Best Practices of SlideShare Marketing

So the best practices of SlideShare marketing can be broken down like this:

  • A clear and concise message.
  • Don’t use too many slides. The average SlideShare deck consists of 14 pages.
  • Don’t be too wordy. Twenty-five words or less per slide should suffice.
  • Use a different font.
  • Select stunning images that will get the attention of visitors.
  • Fill up the slide. You want the screen to be completely filled because that is much more attractive.
  • Be clear and concise when giving it a title and description, tagging and categorizing.

After you actually start realizing the benefits of SlideShare marketing, you will wonder why you waited so long to take advantage of this great tool. You need to have effective marketing campaigns that provide you with results. Incorporating SlideShare into the plan can do just that. SlideShare requires minimal time and investment, but provides significant benefits and results. SlideShare could well be the key to a successful marketing campaign in this day and age.

All kinds of businesses can benefit from the far reaching abilities of SlideShare. Regardless of the size of your operation, you need to get on board with SlideShare so you can see the dramatic results that you will get from this fast, easy to use marketing option.

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