Technology | 4 min read

Digital Transformation In The Lumber Industry

Posted By
Jillian Lambert

Businesses (including those in the lumber industry) are reimagining what marketing means for their companies. This includes updating systems, strategies, ways to connect with buyers, and becoming more digital.


It’s apparent the dedication manufacturers, wholesalers, and service providers take to nurturing every aspect of the lumber industry, from stewardship of forest resources, to the harvesting and distribution of lumber products, to championing wood’s role in a green economy. That same thoughtful and nurturing approach when applied to the tools and resources you use everyday can help you and your team increase brand awareness, optimize processes, and create a more aligned - more cohesive value chain. 

Technologies have become more advanced, buyers are better informed, and the desire to become a Thought Leader increases every day in our ever evolving digitally heavy world. To keep up with demand, updating your marketing strategy and plan should be a top priority

Luckily, there are identified trends specifically for Lumber Wholesalers, Manufacturers, and Service Provider Companies that will help you stay ahead of the curve and continue to forge ahead more efficiently and thoughtfully.

Let’s focus on two of these trends. Two areas that, when done correctly,  will set you as the industry standard every business leader wants to look to for new, innovative ideas.


1)      Manufacturing website Improvements

Websites are the face of your business. They help businesses:

  • Build brand awareness
  • Increase lead conversion
  • Provide product and program information
  • Give distributors, builders, contractors and homeowners useful tools to interact with your products

If your team does not have the bandwidth, consider outsourcing. Outsourcing is a great way to work with industry experts, reduce labor, and provide flexibility and speed to manage projects. You can:

  • Outsource the entire project, or
  • Use a third-party vendor who specializes in redesign to map your project and build a blueprint. Many vendors are happy to hop on a call and provide insightful website feedback in the form of analysis and quick-wins. Take advantage of these resources to grow from others expertise. 

2)   Marketing and Sales Automation

Automated email marketing (AKA Drip Campaigns) has one of the best ROIs in digital marketing. On average, companies can expect to earn $38 in revenue for every $1  spent on email marketing. Creating an authentic, valuable email campaign using an automation tool like Hubspot, Marketo, and Infusionsoft will enable your company to create meaning to other businesses. 

Did you know companies in the lumber industry that use sales automation software have  been able to achieve conversion rates of 53% or higher and an annual revenue growth rate of 3.1% or more?

It’s no secret there is heavy reliance on sales employees in the building material manufacturing sector. Providing sales automation will streamline their many (MANY) manual sales processes and increase revenue for manufacturers. An added bonus to this is creating greater visibility, data analytics, and insights for projections. 

Manobyte has set the standard for Building Materials Sales & Marketing Solutions. We’d love to help you and your team do the same. Book a call with one of our Growth Advisors.

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