Channel Growth Readiness Checklist

Use this assessment checklist to self-evaluate the readiness of your channel program and determine next steps towards scaling revenue from partners.

March 24, 2021 | 4 Min Read

Digital Transformation In The Lumber Industry

Posted By
Angela Hamilton
Share

Businesses (including those in the lumber industry) are reimagining what marketing means for their companies. This includes updating systems, strategies, ways to connect with buyers, and becoming more digital.

ARE YOU READY FOR DIGITAL TRANSFORMATION?

It’s apparent the dedication manufacturers, wholesalers, and service providers take to nurturing every aspect of the lumber industry, from stewardship of forest resources, to the harvesting and distribution of lumber products, to championing wood’s role in a green economy. That same thoughtful and nurturing approach when applied to the tools and resources you use everyday can help you and your team increase brand awareness, optimize processes, and create a more aligned - more cohesive value chain. 

Technologies have become more advanced, buyers are better informed, and the desire to become a Thought Leader increases every day in our ever evolving digitally heavy world. To keep up with demand, updating your marketing strategy and plan should be a top priority

Luckily, there are identified trends specifically for Lumber Wholesalers, Manufacturers, and Service Provider Companies that will help you stay ahead of the curve and continue to forge ahead more efficiently and thoughtfully.

Let’s focus on two of these trends. Two areas that, when done correctly,  will set you as the industry standard every business leader wants to look to for new, innovative ideas.

 

1)      Manufacturing website Improvements

Websites are the face of your business. They help businesses:

  • Build brand awareness
  • Increase lead conversion
  • Provide product and program information
  • Give distributors, builders, contractors and homeowners useful tools to interact with your products

If your team does not have the bandwidth, consider outsourcing. Outsourcing is a great way to work with industry experts, reduce labor, and provide flexibility and speed to manage projects. You can:

  • Outsource the entire project, or
  • Use a third-party vendor who specializes in redesign to map your project and build a blueprint. Many vendors are happy to hop on a call and provide insightful website feedback in the form of analysis and quick-wins. Take advantage of these resources to grow from others expertise. 

2)   Marketing and Sales Automation

Automated email marketing (AKA Drip Campaigns) has one of the best ROIs in digital marketing. On average, companies can expect to earn $38 in revenue for every $1  spent on email marketing. Creating an authentic, valuable email campaign using an automation tool like Hubspot, Marketo, and Infusionsoft will enable your company to create meaning to other businesses. 

Did you know companies in the lumber industry that use sales automation software have  been able to achieve conversion rates of 53% or higher and an annual revenue growth rate of 3.1% or more?

It’s no secret there is heavy reliance on sales employees in the building material manufacturing sector. Providing sales automation will streamline their many (MANY) manual sales processes and increase revenue for manufacturers. An added bonus to this is creating greater visibility, data analytics, and insights for projections. 

Manobyte has set the standard for Building Materials Sales & Marketing Solutions. We’d love to help you and your team do the same. Book a call with one of our Growth Advisors.


Can you help us do [blank]? (most often the answer is yes!) View solutions.

 

Topics: Business Growth, Technology

Related Posts

Business Growth

5 Mistakes to Avoid During a Building Products M&A in the Materials Sector

An investment in mergers and acquisitionsis a smart move for companies that want to scale. It may allow them to gain intellectual property and lead to...

Read More
Business Growth

How Much are M&A Costs and Acquisition Fees During a Typical Manufacturing Company Merger?

Mergers & Acquisitions are a great opportunity for growth for any building materials manufacturer. It brings with it a wide range of benefits, inc...

Read More
Business Growth | Channel Operations

Innovative Building Materials : Pollution Absorbing Bricks

What's New? As the push towards a more sustainable future continues to usher movements of ingenuity and innovation in design and use, our understandin...

Read More
Inbound Marketing | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

How to Leverage LinkedIn to Improve Your Manufacturing Channel Marketing Strategy

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for C...

Read More
Inbound Marketing | Sales Enablement | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

The Influence of Video Marketing in 2021 and Beyond

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales...

Read More
Business Growth

What Does Customer Service Mean to You and Your Business?

Customer service seems like a straightforward enough practice to understand because it's the provision of service to customers with little room for co...

Read More
Inbound Marketing | Business Growth | Technology

9 Tips to Improve How You Monitor Your Business’s Website Analytics

You’ve got your website up and running, with great images, compelling copy, great marketing content and the latest bells and whistles. So how do you k...

Read More
Business Growth

Reasons to Prioritize Your Partner Marketing

Partner marketing is about collaborating with a person or business because they have a relationship with an area of a market that you're interested in...

Read More
Business Growth

Encourage Remote Sales & Marketing Alignment

One of the most critical steps for any company is to align their marketing and sales teams. Creating alignment and ensuring marketing and sales teams ...

Read More