Amy Balk, the Director of Marketing at Hoekstra Transportation, Shares The Daily Challenges as a Channel Partner That Manufacturers Can Implement Strategic Solutions To Improve Their Channel Relationships and Results.
- 4:00 - Meet Amy Balk
- 6:00 - Why Bringing Deals and B2B Businesses Up To Speed Is An Important Internal Initiative for Businesses in the Channel (Even Though It's Uncomfortable)
- 8:43 - How Hoekstra Transportation Has Implemented Changes to their Trade Show Lead Generation Tactics in the Virtual Environment
- 10:26 - How To Focus More on the Overall Customer Experience and Customer Care by Implementing a CRM System
- 14:19 - What Manufacturers Can Do To Make Dealers and Distributors More Loyal to Them
- 15:52 - Main Reasons Why Hoekstra Transportation Switched Manufacturers
- 18:07 - How Hoekstra Transportation Leverages Co-Op Dollars and a Manufacturer's Brand Image to Market Their Own Brand as a Partner
- 19:52 - Why Channel Marketing Based Manufacturers Should Invest in Asset Sites & Image Banks
- 26:09 - The Power of Capturing Lead and Customer Information by Implementing a CRM System
- 29:14 - Overcoming Department Wide and Company-Wide CRM Adoption Challenges
- 30:50 - A Recent Achievement from the Ripple Effect of Implementing a CRM
- 32:10 - The Best Advice Amy Has Ever Received
- 34:55 - Concluding Remarks
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.
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