Why Manufacturers Need a CRM
Customer relationship management is a combination of strategies, methodologies, and software that businesses use to track and manage their leads and customers, as well as business partners like suppliers, retail partners, and contractors. “CRM” most commonly refers to the software businesses use to store and manage customer information.
CRM applications are more than customer databases. When set up properly, customized to empower your team's day to day operations and information needs, and successfully adopted by your team, a CRM provides valuable decision making insights. It can clarify the status of leads and customers, gives sales & marketing teams insight into which messages are effective (or not), improves the buyer's journey as they move through your organization, and greatly improves efficiency via strategic automations and notifications.
Building Materials Manufacturers Using the HubSpot CRM Have An All-In-One Solution that Streamlines Sales & Marketing Efforts, Aligns Customer Service Operations, and Can Integrate With Manufacturing Distribution Management Systems.