Customer relationship management is a combination of strategies, methodologies, and software that businesses use to track and manage their leads and customers, as well as business partners like suppliers, retail partners, and contractors. “CRM” most commonly refers to the software businesses use to store and manage customer information.
CRM applications are more than customer databases. CRM solutions give sales and marketing teams the ability to automate many administrative and data-entry tasks as well as create more meaningful relationships with customers. When set up properly, a CRM helps your team build a better picture of your leads and customers and gives them the power to have the right conversations with the right customers at the right time.
