This is a great blog, but we have an updated and more in-depth version available right here.
In 2006, Brian Halligan and Dharmesh Shah were graduate students at the MIT Sloan School of Management. It was there that the pair conceived of a marketing company that would be able to bring change the way small businesses think about marketing. From this kernel of an idea, and with Shah's personal investment, HubSpot was born.
ManoByte uses HubSpot everyday, so our team is intimately familiar with its tools and benefits. We also believe in it. But if you're new to the game and haven't been able to explore all that HubSpot has to offer, this post will outline a little bit about what HubSpot is and why it continues to grow year after year.
Pioneers in the inbound marketing sector, HubSpot is now virtually synonymous with the inbound marketing methodology. The HubSpot all-in-one marketing platform allows users to build websites, personalize content, track contacts, create landing page, post social messaging, generate email campaigns, and more. HubSpot aims to make it easy for a business of any size to create a website and a library of content -- from eBook and videos to blog posts and Tweets -- that generates leads effectively and reliably.
HubSpot in 2015 and Beyond
In 2014, HubSpot went public. They debuted on the NYSE (with symbol HUBS) in October at $25 a share. The stock has more than doubled since then, most recently (as of this writing) closing at $58.92. This price gives HubSpot a marketing value of nearly $2 billion. Not bad for a couple of grad students. The company has also grown from an initial 3 employees in 2006 to nearly 900 in their Cambridge, Massachussetts office.
One reason that HubSpot has been able to stay on this growth trajectory is that it continues to listen to its partners and customers and develop new and better tools that work to further mine the inbound marketing methodology and maximize returns for HubSpot users. Just in the past year, HubSpot has introduced new lead scoring tools, social ad integration, and enhanced reporting measures. But most importantly, HubSpot continues to grow because HubSpot works.
Overall, inbound marketing has been shown to generate 54% more leads than traditional outbound tactics at a lower cost per lead. Simply put, HubSpot makes inbound marketing easier.
The application is easy to use, even for those with little to no background in technology. HubSpot offers thorough tech support whenever necessary, but many new users do not find the need for extensive support, especially not beyond what they can find with an inbound marketing agency. Notably, HubSpot has been named as a best value. It is one of the few marketing automation platforms that offers such a broad range of possibilities, from SEO to blogging, in one place. This gives users the ultimate in efficiency, making it easy to create, analyze, and refine their inbound marketing strategy on an ongoing basis.
HubSpot has said they want to be the biggest marketing company in the world and to be around for 100 years. While it's impossible to predict what might happen in the next 90 years, their growth shows no signs of slowing down.