<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

A Beginner's Guide to Inbound Content

Rewatch our Tech Tuesday Webinar, where we cover Inbound Content and CRM's role in aiding quality content. 

December 11, 2015 | 4 Min Read

What is HubSpot and How Does it Keep Growing?

Posted By
Gillian Singletary
Share
What is HubSpot and How Does it Keep Growing?

This is a great blog, but we have an updated and more in-depth version available right here.  

In 2006, Brian Halligan and Dharmesh Shah were graduate students at the MIT Sloan School of Management. It was there that the pair conceived of a marketing company that would be able to bring change the way small businesses think about marketing. From this kernel of an idea, and with Shah's personal investment, HubSpot was born. 

ManoByte uses HubSpot everyday, so our team is intimately familiar with its tools and benefits. We also believe in it. But if you're new to the game and haven't been able to explore all that HubSpot has to offer, this post will outline a little bit about what HubSpot is and why it continues to grow year after year.

What is HubSpot?

Pioneers in the inbound marketing sector, HubSpot is now virtually synonymous with the inbound marketing methodology. The HubSpot all-in-one marketing platform allows users to build websites, personalize content, track contacts, create landing page, post social messaging, generate email campaigns, and more. HubSpot aims to make it easy for a business of any size to create a website and a library of content -- from eBook and videos to blog posts and Tweets -- that generates leads effectively and reliably. 

HubSpot in 2015 and Beyond

In 2014, HubSpot went public. They debuted on the NYSE (with symbol HUBS) in October at $25 a share. The stock has more than doubled since then, most recently (as of this writing) closing at $58.92. This price gives HubSpot a marketing value of nearly $2 billion. Not bad for a couple of grad students. The company has also grown from an initial 3 employees in 2006 to nearly 900 in their Cambridge, Massachussetts office.

One reason that HubSpot has been able to stay on this growth trajectory is that it continues to listen to its partners and customers and develop new and better tools that work to further mine the inbound marketing methodology and maximize returns for HubSpot users. Just in the past year, HubSpot has introduced new lead scoring tools, social ad integration, and enhanced reporting measures. But most importantly, HubSpot continues to grow because HubSpot works.

HubSpot Works

Overall, inbound marketing has been shown to generate 54% more leads than traditional outbound tactics at a lower cost per lead. Simply put, HubSpot makes inbound marketing easier.

The application is easy to use, even for those with little to no background in technology. HubSpot offers thorough tech support whenever necessary, but many new users do not find the need for extensive support, especially not beyond what they can find with an inbound marketing agency. Notably, HubSpot has been named as a best value. It is one of the few marketing automation platforms that offers such a broad range of possibilities, from SEO to blogging, in one place. This gives users the ultimate in efficiency, making it easy to create, analyze, and refine their inbound marketing strategy on an ongoing basis.

HubSpot has said they want to be the biggest marketing company in the world and to be around for 100 years. While it's impossible to predict what might happen in the next 90 years, their growth shows no signs of slowing down.

Topics: Inbound Marketing, HubSpot

Related Posts

Inbound Marketing

Tips for Marketing SaaS

Marketing SaaS products can pose a challenge, especially because they have no physical presence. However, there are still many ways to attract your ta...

Read More
Inbound Marketing

Customer Portals: Build Trust and Communicate with Your Consumer Base

As more and more businesses continue to try to find new ways to connect with their customers and provide as much long-term value as possible, one stra...

Read More
Inbound Marketing

What KPIs Are Most Impactful for Your Business?

Every business needs to set clear business objectives and determine the best way to track progress toward achieving them. Looking at metrics like reve...

Read More
Inbound Marketing

Why Does Content Marketing Matter in Manufacturing?

Many people have heard the phrase, “content is king”. Content marketing is an important way to set yourself apart from your competitors. Through effec...

Read More
Inbound Marketing

5 Tips for Pivoting Your Content Plan

Content has become a catch-all answer for businesses everywhere who want to improve their marketing strategy. Content marketing is the art of posting ...

Read More
Inbound Marketing

Digital Marketing Best Practices for Manufacturers

Many manufacturers still rely on classic marketing methods to promote their brands such as trade shows, word-of-mouth referrals, and networking events...

Read More
Inbound Marketing

5 Email Marketing Tips for Manufacturers

Email marketing has become a powerful tool for growing and developing businesses. Still, many industries are still unaware of the potential an email h...

Read More
Inbound Marketing

Why Are Customer Relationships Important

Most companies are looking to increase their revenue over time, and the no-brainer solution is to make more sales and find more customers. But compani...

Read More
Inbound Marketing

8 Tips for Working Remotely

As we deal with the global pandemic of COVID-19, more and more marketers and salespeople are finding themselves in a new remote environment. While som...

Read More
Inbound Marketing

10 Mind-Blowing Marketing Stats You Need to Know for 2019

For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and qua...

Read More