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Social Media

The Importance of Twitter: Take Two

By Megan Prangley | March 31, 2017
Did you know Twitter has been around since 2006? You may think this social media platform is on its way out the door as a tool for marketers, but falling into this myth is a trap that will live to haunt many business owners. While some nay-sayers consider Twitter to be over-saturated or a one-sided conversation, the fact remains that Twitter is still an important business tool to connect with potential clients and build brand awareness for both small and large companies. Failing to incorporate Twitter into your inbound strategy is a rookie mistake. 

Social Media

Social Media Trends for 2016

By Katy Allaire | December 7, 2015
A new year is upon us and with the new year come new trends. 2016 will come with many changes and improvements to social media marketing. Technology is constantly evolving and brands are always looking to stay ahead of the trends. Industry experts have already started forecasting for 2016 -- so which trends can you leverage to build your brand's social presence?   Keep reading to explore the top 5 social media marketing trends that we expect to see in 2016.


5 Tips to Jazz Up and Grow Your Company Presence on Twitter

By Connie Bensen | December 3, 2015
What are your goals for your Company presence on Twitter? Are you posting regularly but not finding any momentum? There are many companies on Twitter that have a few hundred followers but aspire for more. Here are some tips to alleviate that malaise and integrate your Twitter efforts into your content plan.  


Twitter and B2B Business

By Katy Allaire | November 20, 2015
Twitter is one of the top social networks in terms of reach with more than 300 million active users . As a marketing tool, the network is an excellent way to participate in sharing brand information as well as connecting with consumers and other professionals in your industry. For B2C companies, any social network makes sense, as it will surely connect the brand to its consumers. B2B companies, however, may be hesitant about using social networks like Twitter for marketing purposes and indeed many B2B companies have admitted that utilizing social media for lead generation can be difficult (). In understanding how best to utilize Twitter, you will see how it can actually prove very beneficial for generating leads and improving your brand's image.

Social Media

Social Media Return on Investment

By Katy Allaire | September 25, 2015
 In utilizing social media for your business, it is important to ensure that your practices and methods actually benefit your company. Does your strategy result in a significant ROI? How will you be able to determine this data, and why is this important? Being able to track ROI will be beneficial in deducing which practices work and which do not. Gathering this information will tell your marketing team if: Your current strategy is working, keep up the good work; Your current strategy is not working, rework will be necessary to improve strategy; or Your current strategy has some key aspects that are successful and some that are not, reworking will be necessary   Depending on your business’s current strategy, it can take time before you turn a lead into a customer. Therefore, you will need to appropriately track your campaign to determine which information most frequently results in converting a lead to a customer. In that way, you will be able to determine your strategy's ROI. 


Maximizing Your Brand's Twitter Presence

By Katy Allaire | September 14, 2015
 Twitter is a beneficial social media network that can be a great tool in generating leads and developing and fostering relationships both for B2C and B2B marketers. In knowing the proper etiquette and establishing best practices for using Twitter to your brand’s advantage, you will be able to maximize the success of your Twitter account and use it as a way to build a reputation and community online.

Social Media

Getting Started with Social Media: A Marketers Guide

By Katy Allaire | August 21, 2015
Social Media is still a relatively new marketing strategy. Not all businesses have tapped into the business potential. There are many factors as to why this is so, but the most commonly communicated hesitation towards joining the social media campaign is: what will this do for my brand?

Social Media

The Best Practices of SlideShare Marketing

By Kathy Hemsworth | August 21, 2015
SlideShare marketing has numerous benefits, including embedding presentations in web pages and blog posts. It is also a complete social network that can expose your content to countless potential customers. It will enable you to reach leads that you may not reach otherwise. Remember, more people are doing their research and even their shopping online, you could be missing out on countless leads and paying customers if you don’t maximize your social media presence.