<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

The Ultimate Guide to Channel Marketing

Indirect Channel Marketing Strategy and Best Practices for manufacturers that will fuel a digital transformation of an indirect channel.

April 26, 2017 | 5 Min Read

The 5 C's of Social Media: Take 2

Posted by Amy Post | Share
The 5 C's of Social Media: Take 2

Like most businesses today, you probably already have social media pages dedicated to your company, but maybe you're still figuring out how you can leverage them to their full potential. If you are a large business or even just a start-up, you should be aware that engaging with your audience and potential buyers through social is a major factor in your marketing and sales strategies. Failing to engage through these platforms makes you appear behind-the-times and perhaps even untrustworthy to potential customers.

To help you navigate how to best leverage your business social media platforms, here are our 5 "C's" of social media marketing that will help in your customer engagement initiatives:

1. Community

2. Contribution

3. Conversation

4. Connection

5. Collaboration

1. Community

At its core, social media has become the online epicenter of people coming together to form online communities. These groups allow individuals who have similar interests to share experiences and conversations with each other when distance may not have permitted them to otherwise. When marketing your business in these spaces, it is your responsibility to take part in these conversations and communities to establish yourself as a trusted resource in your field of expertise. You can do this in spaces like LinkedIn Groups, Twitter chats, and live webinars.

Looking to use Twitter to leverage an event or a tradeshow?

We've got a great eBook for that.

2. Contribution

Think of this as your social footprint - or the content you are publishing in the appropriate communities. Put original content that will truly help the participants in the form of links to eBooks, blogs, videos and pretty much anything that highlights your knowledge and expertise, but doesn't make you seem overly sales-ey, either. Remember that participation requires activity, not just becoming a member of a related group. To help keep a steady stream of engagement, consider creating a posting schedule to remain an active thought leader.

3. Conversation

While posting your informational content is great, the conversation doesn't end there. You must engage in two-way discussions with those who are also active in those communities. These engagements should help educate, build awareness to your expertise, as well as establish trust. When someone comments on your posting and you promptly respond back, this humanizes your brand, making people feel more personally connected. And guess what? People would rather buy from people they think they have developed a more trusted, personal relationship with.

4. Connection

Social media bridges the gap between relationships that would previously be unavailable to you through your industry influencers. Stay up-to-speed with the suggested people on each of your social platforms and research those who are making an impact on your industry - then follow and engage with them on social. Encourage these people to like or connect with your social pages, too. They won't mind you asking for this if your content is relevant to similar pain points or topics/industries of interest. And better yet - ask them to partner with you in exchange for a link back (good for SEO) or a quote for an upcoming blog post on your site.

The social connection goes beyond influencers, too. Videos and Facebook's new live video function offers a unique opportunity to connect in ways like never before. Showcase a live demo or feature an event happening at your business. The options today to connect with your audience are seemingly endless.

5. Collaboration

Social media provides a unique opportunity to get feedback from those who care about the product and services you offer. Talk to your audience about what creates the best customer service experience for them, about what kinds of products they'd like to see you offer, as well as what you can do to enhance your overall customer experience. People appreciate when they have the opportunity to get invested in an organization and take part in improving the services you provide. Additionally, even an occasional negative social comment about your products and services can result in showcasing your timely respond to issues or frustrations. Buyers today understand no company is perfect, but they appreciate when adverse situations are identified promptly and fixed as quickly as possible.

The best way to ensure that consumers will purchase your product or service is to involve them in the product development lifecycle. Social Media give you the unique ability to get opinions from consumers, making them feel more invested in your company's choices. Try starting a Twitter poll asking them to express what features and functionality they want in your next product offering. You can also collaborate with influencers, asking them to be a guest blogger on your website or maybe join you for a future podcast project.

Good luck growing your business social presence!

Topics: Inbound Marketing

Related Posts

Inbound Marketing

10 Mind-Blowing Marketing Stats You Need to Know for 2019

For most of us marketers, November brings new light to our marketing planning. We dust off those spreadsheets and start planning those monthly and qua...

Read More
Inbound Marketing

5 Best Paid Advertising Channels on Social

Pew Research Center published findings earlier this year that—to no surprise—social media use among adults in the United States is rising. So in the n...

Read More
Inbound Marketing

5 Tips for Doing Social Media for B2B in 2018

For those of us who’ve watched social media’s influence over B2B companies shift over the years, you know it’s something that’s always changing. As B2...

Read More
Inbound Marketing

What Will Digital Marketing Look Like in 2019?

Can you believe 2018 is more than halfway over? Many of us are already thinking about what 2019 will bring, and how we can up our game even more going...

Read More
Inbound Marketing

20 Important Customer Service Stats You Need to Know in 2018

Customer service should be a key element of all business processes. But customer service as a whole is experiencing dramatic changes as your clients d...

Read More
Inbound Marketing

Are Your Customers Really Loyal to Your Business?

Customer loyalty is one of the most important aspects of your business. But when customers aren't talking to you about it or making another purchase, ...

Read More
Inbound Marketing

The Inbound Service Framework Guide to Company Growth

How engaged are your customers? What steps have you taken to ensure that each customer who interacts with your company is fully engaged? If you are li...

Read More
Inbound Marketing

New GDPR Customer Privacy Rules are Too Important to Ignore

The General Data Protection Regulations (GDPR) is legislation enacted by the European Union. And because of the mere location of these new regulations...

Read More
Inbound Marketing

The Comprehensive Guide to Creating a Knowledge Base

According to a recent study, 97% of customers say that customer service is the single most important factor in determining how much loyalty they'll sh...

Read More
Inbound Marketing

4 Tips to Help Get Your Content Seen in 2018

Remember a few years ago when you could put a new business blog post up on Facebook and within a few hours you’d have a significant amount of clicks o...

Read More