Channel Growth Readiness Checklist

Use this assessment checklist to self-evaluate the readiness of your channel program and determine next steps towards scaling revenue from partners.

January 1, 2014 | 3 Min Read

Setting Up a Facebook Page for Lead Generation

Posted By
Gillian Singletary
Share

In starting up your social media presence - or just working to make it more effective - you don't want to neglect Facebook. In fact, it has been reported than more than 10% of an average person's internet minutes are spent on Facebook. That means ample time to get your message out, but it also means plenty of competition for your attention. You want to get the most out of Facebook that you can and that means leads. So how can you set up a Facebook page that maximizes leads for your business without sucking up all your time and energy? We've got some ideas that will help.

Customize It

Every Facebook page looks more or less the same. The colors, the structure, the layout. In order to stand out you want to put some extra effort into your page. You need to learn some Facebook best practices. Wrangle someone with a little bit of programming knowledge to customize your page with your logos and your look. The more professional your Facebook page looks, the more your potential leads will pay attention.

Use Tabs for Forms

For the best in lead generation, you'll to have the ability to set up forms in your custom tabs. This way you can ask your fans for contact info, let them sign up for you email list, or enter a contest, all without leaving your Facebook page. This will drive up engagement and get you a robust list of leads fast. NOTE: Facebook tabs are rarely viewed organically. To get the most out of a tab, you must advertize them.

Create Useful Content

If you want to develop any following on Facebook, you have to create and share content. There is no way around it. It can be blog posts on your corporate blog, infographics, or video content, but it must be useful to your followers so that they want to keep coming back. And don't focus on only posting lead generating content (e..g, sign up for our webinar!) Instead aim for overall engagement and post outright lead generating information sparingly.

Include Images...

As a more specific tip, be sure to share plenty of images. In a recent study, HubSpot found the click-through rate of posts that contain photos is 128% higher than on those that have videos or links. The more people are compelled to engage with your content; the more likely they are to become useful leads for you.

...and Calls to Action

Never discount the impact a good call to action. You can include them in your posts, in your images and in any update you share. Whether you ask your fans to like something, comment or otherwise interact with your content, you will be well on your way to generating great leads from your Facebook presence.
If you're ready to get the most out of your business' Facebook page and want to learn more about the ins and outs and how it can help launch your business to new heights, download our eBook: Digital Marketing Assesment.

Topics: Inbound Marketing

Related Posts

Inbound Marketing | Distributor Marketing

How to use Houzz, Instagram, and Pinterest to Market Your Residential Building Materials

For Building Material Manufacturers that rely on both direct and indirect sales channels to promote their product platforms like Houzz, Pinterest and ...

Read More
Inbound Marketing | Sales Enablement

Manufacturers: Outperform Your Competition Through Digital Marketing

Businesses (including distributors, dealers, builders and contractors) are reimagining what marketing means for their companies. This includes updatin...

Read More
Inbound Marketing | Distributor Marketing

How Influencers Can Improve Your Building Materials Marketing Success

When you think of the most popular social media influencers, what comes to mind? More than likely it's video game streamers, beauty gurus, and artists...

Read More
Inbound Marketing | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

How to Leverage LinkedIn to Improve Your Manufacturing Channel Marketing Strategy

LinkedIn is a unique social channel. Unique in a way that it is not only connecting people and companies at a fast pace, but also being utilized for C...

Read More
Inbound Marketing | Sales Enablement | Business Growth | Distributor Marketing | Channel Operations | Indirect Sales Channels

The Influence of Video Marketing in 2021 and Beyond

As a building material manufacturer, your company invests a great deal to stay front of mind in your customer’s world. Every effort made by your sales...

Read More
Inbound Marketing

4 Digital Marketing Trends for 2021

As the world moves into another year facing COVID-19, digital engagement is becoming one of the most prevalent forms of communication. Smart business ...

Read More
Inbound Marketing

How 2020 Changed Marketing & Business For Good

Marketers have been saying it for years: digital transformation is unavoidable for modern businesses. If there was any doubt, COVID-19 was the final n...

Read More
Inbound Marketing

5 Tips for Gaining Executive Buy-In for PRM

Technology can be a game-changer for your company. Often the needs, capabilities, and opportunities are well apparent to those working in the trenches...

Read More
Inbound Marketing

Why is Mobile Optimization Important in Today's Marketing World?

When it comes to website design, access, and usage, it’s clear that the mobile experience is the driver. While web design started when desktops were t...

Read More
Inbound Marketing

What NOT to do in a Webinar

In the midst of the COVID-19 pandemic, many of us are spending lots of time in virtual gathering. Zoom calls, Microsoft Teams meet-ups, and GoToMeetin...

Read More