Inbound Marketing Strategy & Process

Posted By
Emily Buchan

Marketing Strategy

How Can an Inbound Marketing Strategy help my business?

Inbound marketing is a methodology that focuses on marketing tactics that respond to how consumers interact online. Created by HubSpot co-founders Brian Halligan and Dharmesh Shah, inbound marketing is meant to draw potential customers to your company’s website by providing timely, relevant, optimized content that meets the ideal buyer’s needs.
Inbound marketing revolves around offering consumers something of value that leaves them educated and ready to make smart decisions about their purchases. In the past, marketing relied on "outbound" tactics that interrupted consumers from their daily activities. Additionally, more complex industries, like those in B2B, had consumers talking to sales representatives just to learn about solutions. Nowadays, consumers want to do research on their own at the time they decide—which is the role of inbound marketing.

Marketing Process

I know my company needs to change its marketing efforts, but I don’t know where to start.

In the digital age, customers favor conducting their own research on products and services overseeing digital advertisements. Inbound marketing methods help you develop a marketing process that brings the leads to you by identifying your ideal customers and their pain points so you can meet those needs with the relevant and thoughtful content to turn leads into customers.

Pricing & Availability

View pricing for ManoByte's HubSpot technical consulting, channel management strategy and implementation, MindMatrix PRM Solutions, HubSpot implementation, advanced website and CMS development, and custom integration & web application solutions.

We specialize in building automated systems to achieve alignment between marketing, direct & indirect sales, and operations for mid-market b2b companies. 

If your annual goals involve increasing revenue from indirect sales channels or growing conversions and web traffic by 150%+.. we can help.

Whether your business needs HubSpot optimization, channel management and strategy, process automation, CRM implementation, custom tech integrations, or a new website and system altogether - we've got you.