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Kevin Dean
by Kevin Dean
on September 1, 2008


Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.

Here are the 16 Rules:

  • Increase your linkability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Help your content travel
  • Encourage the mashups
  • Be a user resource
  • Reward helpful and valuable users
  • Participate
  • Know how to target your audience
  • Create content
  • Be real
  • Don'™t forget your roots, be humble
  • Don'™t be afraid to try new things, stay fresh
  • Develop a SMO strategy
  • Choose your SMO tactics wisely
  • Make SMO part of your process

Social Media Optimization


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