Marketing Budget Template

We don't think Building Products Manufacturers need to spend more on their marketing. We do think what you allocate your budget to can be optimized to drive better results from the same budget.
Here's a marketing budget we'd recommend.
May 28, 2021 | 3 Min Read

16 Rules of B2B Social Media Optimization

Posted By
Kevin Dean


The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.

Social media Optimization Strategies:

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashups
  6. Be a user resource
  7. Reward helpful and valuable users
  8. Participate
  9. Know how to target your audience
  10. Create content
  11. Be real
  12. Don't forget your roots, be humble
  13. Don't be afraid to try new things, stay fresh
  14. Develop a SMO strategy
  15. Choose your SMO tactics wisely
  16. Make SMO part of your process

How to Optimize Your Social Media Strategy

Always be looking for ways to pull others into your social media strategy and engage in dialogue, not just monologue.

  • Tag thought leaders and colleagues and ask for their insights on your latest piece
  • Share the content though leaders are talking about with a few thoughts of your own
  • Research for solid hashtags if you are posting on Instagram, LinkedIn, Pinterest, Houzz, and similar platforms that allow for content discovery via hashtags
  • Be benevolent, not sales-y by minimizing product and offerings pitches while educating on your audience's needs and pain points instead.
  • Develop a social media posting plan.
  • Save time and increase post cohesion when you schedule posts in large batches rather than posting one-off when you think to.
  • Leverage social media to drive website traffic and MQL conversions.

View Social Media Post Examples for Channel Marketing≫

How to Optimize Your Social Media Profile

  • Use a high quality logo image for the company profile
  • Keep everything about your social media profile customer-centric. This is still an opportunity to craft messaging that speaks to the heart of your audience, rather than tickling your own brand's ear.
  • Upload a relevant banner image to speaks to your audience's challenges, pain points, and perspective.
  • Pack value into the first 140 characters of your bio and descriptions, as this is what will display in search engine results.
  • Pin important resources, events, videos, and other posts to the top of your page so new visitors can easily convert on your best pieces of content.

Social Media Optimization Experts for Channel Marketing

After staring at your own brand's social media profiles for years, it can be tough to spot where there is room for improvement. Likewise, any channel partners you work with and others in your distribution network may have their own blind spots that are hindering indirect sales growth. Sometimes all you need is some fresh social media post inspiration:

Get that very thing when you download dozens of quality construction products social media posts examples below:Building Materials Marketing Social Post Examples

Topics: Technology, For Marketing Directors

Related Posts

Technology | For Marketing Directors

How Much Does It Cost To Develop Your Manufacturing Website on HubSpot's CMS?

When it comes to finding the right content management system (CMS) for your manufacturingwebsite, several factors can influence your decision to go wi...

Read More
Technology | For C-Level Executives | For Marketing Directors

Should You Launch eCommerce? Evaluate Costs, Challenges, Customer and Partner Implications

The B2B companies that choose to refrain from adding eCommerce functionality to their websites are placing themselves in a much more precarious market...

Read More

4 Examples of Building Product Manufacturers That Are Using Dealer Locators Effectively

When a prospective customer ends up on your website, you have one of two choices. Provide them with the information they need about a product, and let...

Read More
Technology | For Sales Directors | For Marketing Directors

Why Manufacturers Should Develop Web Portals in 2022

Whether it’s connecting with your support team, placing bulk orders for products, taking training courses, or accessing co-branding marketing material...

Read More
Technology | For Sales Directors

How Long Does it Take to Implement a New Manufacturing CRM?

The CRM (customer relationship management) is an essential part of today's business landscape. These software tools perform a myriad of important cust...

Read More
Process | People | Technology | For C-Level Executives

Overcoming the Many Challenges of Channel Marketing

Channel Marketing: it’s a crazy and confusing world out there, isn’t it? Teams are frustrated because leads are shared among all partner sales teams, ...

Read More
Technology | For Sales Directors

20 Reasons Why You Don’t Need a New CRM

Migrating Customer Relationship Management Platforms, like Salesforce and HubSpot CRM, can be a successful way to springboard your teams towards sales...

Read More
Process | For Channel Managers | Technology

8 Functions of a Channel Partner Portal

As brands increasingly use channels, partnerships, and alliances as a primary vehicle to reach customers, managing these relationships in a consistent...

Read More
For Channel Managers | Technology | For Marketing Directors

What is a PRM? [+4 Best Use Cases of a Partner Portal for Manufacturers]

PRM or Partner Relationship Management is any combination of strategies, methodologies, software, or web applications that businesses using a distribu...

Read More
People | Technology | For Marketing Directors

Five Ways Partner Portals Build Trust in Your Channel

Channel sales are an integral part of revenue for many businesses. Channel partners play a powerful role in driving new and return business, yet are o...

Read More