Marketing Hub | 4 min read

Features of HubSpot’s Social Media Management Tool

Posted By
Rachel Kern

HubSpot’s social media management tool is a software platform designed to help businesses manage their social media presence more effectively. It offers scheduling, publishing, monitoring, and analytics features to help companies streamline their social media efforts and drive better results.

What is Social Media Management Software?

Social media management software is a tool or suite of tools designed to help businesses and individuals manage their social media presence across various platforms. The software can help users schedule and publish content, monitor engagement and analytics, and manage multiple social media accounts from a single dashboard.

How Does HubSpot Help with Social Media?

HubSpot is a customer relationship management (CRM) software that includes a range of marketing, sales, and customer service tools. HubSpot can help with social media by providing various features to manage, track, and optimize your marketing efforts. Here are some ways HubSpot can help with social media:

Social Media Management

HubSpot enables you to manage your social media accounts in one place. You can create, schedule, and publish social media posts across different platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Social Monitoring & Listening

HubSpot allows you to monitor social media conversations related to your brand, industry, or competitors. You can track mentions, hashtags, and keywords to engage with your audience and stay up-to-date on the latest trends.

Social Analytics

HubSpot provides social media analytics that can help you measure the performance of your social media campaigns. You can track metrics such as engagement, reach, clicks, and conversions to optimize your strategy and improve your results.

Paid Social Ads

HubSpot offers tools to create and manage ads on Facebook, Instagram, LinkedIn, and Google Ads. You can target specific audiences, set budgets, and track the ROI of your ad campaigns.

HubSpot can help you streamline your social media efforts, save time, and achieve better results by providing a centralized platform for managing, monitoring, and analyzing your social media activities.

Social media reporting with HubSpot

HubSpot provides various tools to help you report your social media performance. Here are some ways you can use HubSpot for social media reporting:

Social Media Analytics Dashboard

HubSpot offers a Social Media Analytics Dashboard that provides an overview of your social media performance. You can see data such as engagement rates, reach, and clicks and compare your performance across different social media platforms.

Social Media Publishing

HubSpot’s Social Media Publishing tool allows you to schedule and publish social media posts. You can view the performance of each post, including likes, comments, and shares, and use this data to optimize your social media strategy.

Social Media Monitoring

HubSpot’s Social Media Monitoring tool lets you track mentions of your brand, competitors, and keywords across social media platforms. You can use this data to measure your brand awareness and sentiment and adjust your social media strategy accordingly.

Custom Reports

HubSpot also offers customizable reporting options that allow you to create reports specific to your business needs. You can create reports that focus on specific social media platforms or metrics and even automate the delivery of these reports to stakeholders.


HubSpot offers a comprehensive suite of tools for social media reporting that can help you track your social media performance, optimize your strategy, and demonstrate the ROI of your social media efforts. Overall, HubSpot’s social media management tool can be a valuable resource for businesses looking to build a stronger social media presence and engage with their audiences more effectively.