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Katy Allaire
by Katy Allaire
on March 10, 2016

Ecommerce is truly becoming the way to shop for products. Online shopping in the United States increased 13.8% in 2015. Brands have been investing more of their marketing budget towards online outlets to maximize sales for ecommerce. Shopify is an ecommerce platform that allows your brand to set up an online store easily so that customers can browse, compare, and ultimately purchase from you all online. 

Ecommerce platforms like this are a great way to be able to own your brand’s sales and customize the experience for shoppers. But there is so much information captured during the process that can be beneficial from a marketing standpoint and you don't want to miss out on it. When HubSpot integrates with Shopify to sync data from each platform, your company is able to develop qualitative information about your consumer and ultimately create more strategic marketing plans.

 

What Shopify & HubSpot Bring to the Table

Shopify tracks customer data from ecommerce sales. This demographic data helps to determine who is buying the product. You can also track what products are selling for your brand and generate reports on different aspects of your sales by using filtering criteria such as product title or sales by channel, month, or location.  

HubSpot’s all-in-one marketing platform is an analytical tool you may already be using for inbound marketing. HubSpot takes you through the complete buyer’s journey, letting you generate and nurture leads from visitor to customer while providing comprehensive marketing insights along the way. 

While it has always been possible to use both HubSpot and Shopify, what was missing until recently was a way to track conversion activity or to communicate between platforms to understand buyers shopping patterns. That's why HubShop.ly was created.

 

Increase Conversion

With conversion at the forefront of the problem, a solution was needed to improve conversion on ecommerce websites. On average, there is a 69% abandonment rate of online shopping carts. Customer with abandonment issues are typically in the browsing part of the buying cycle and not committed to making a purchase yet. But, there is an opportunity as a brand to convert them after they browse.

HubShop.ly can allow brands to set up automated emails to customers that have abandoned their online shopping carts. These reminder emails are a great way to reel the customer back in and this process has resulted in a 21% decrease in shopping cart abandonment.

When you construct your 'fetch back' email, you will want to make it engaging enough to prompt the customer to make the purchase. Use images of the items they have added, include an easy-to-follow link back to their cart, or offer an incentive such as free shipping or a percentage off. Furthermore, a bit of humor and imagination can go a long way. Check out this post from Shopify for some great abandoned cart emails that have shown proven results. 

 

Shopping Behavior

HubShop.ly allows your brand to combine data from your HubSpot Contacts report to include purchase history. This allows you to gain insight into your customers with information such as lifetime revenue, average order value, or products purchased. Having this information available can give your marketing team data that will help you determine whether certain strategies had a correlation to purchase totals or products purchased. Knowing this information will inform future marketing strategies and equips your team to better market to the consumer.

 You can also segment your customers based on shopping behavior criteria. If you take products previously purchased, you can send an email recommending another product they may be interested in based on purchase patterns of buyers in a similar demographic. Being able to track buying practices this way, you can more effectively market to your consumers. 

 

How Can I Get This Feature?

Shopify works like an app in conjunction with HubSpot and installation could not be easier: all it takes is one click and 60 seconds or less.  HubShopt.ly costs $99.99 per month but there is a free 14-day trial available if you want to explore the possibilities. 

If your brand wants to maximize its ecommerce success, HubShop.ly is an asset to your strategy. By combining these two platforms, your brand will acquire all the information needed to market to consumers to increase conversion and appropriately market to a targeted audience.

 

 

The Buyer's Journey

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