<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

Comprehensive Guide to HubSpot Workflows

Understand the purpose of a workflow, the different kinds of workflows, and how to build one in HubSpot.

March 26, 2014 | 4 Min Read

Comparing Digital Marketing Measurement Tools

Posted by Gillian | Share
Comparing Digital Marketing Measurement Tools

We've spent a lot of blog inches talking about digital marketing measurement, and that's not a mistake. Without the right measurement plan in place, there is no way to know how well - or even if - you digital marketing strategies are working. More importantly, there is no way to know how to get them to work data.
If you want to review the past posts we've made about measurement, have a look here:

So you know what metrics you should be tracking. You know why those metrics are important. But, how exactly do you get that data? You need the right tools. In this post we're going to explore three of the most popular and robust digital marketing measurement tools on the market. One of them may be the perfect solution for you, so read on.

Google Analytics

Frankly, if you're not using Google Analytics at all, your whole measurement system is severely lacking. Putting Google Analytics on your site represents the bare minimum of digital marketing measurement and it is actually surprising robust. Google Analytics can tell you where your traffic is coming from (all social media and other digital traffic) as well as what your visitors are doing once they get to your site. It is not always the easiest to understand, but it can be a great starting point for digital marketing measurement.

HubSpot

For digital marketing measurement that is as robust as it is easy to understand, HubSpot is a great tool to consider. ManoByte is a HubSpot partner and we find their tools to be extremely helpful in assessing our marketing strategies and successes.
The HubSpot dashboard allows digital marketers to connect their leads to human beings. When you are marketing to a person rather than to a name or number, you are able to better understand that person's behavior and tweak your strategy in order to solve that person's problems. Nothing is a replacement for the robust data, particularly in terms of search information, but using HubSpot in conjunction with Google Analytics can be a great way to get the whole picture about your digital marketing efforts.

Radian6

Radian6, which is a part of the Salesforce Marketing Cloud, it a bit different than the other tools we've considered. Radian6 is specifically designed for digital marketing and social media monitoring. You can set up personalized business keywords and track where your brand is mentioned and in what context. This data could easily be used to track the successes of your digital marketing strategies since it allows you to see if your tactics are improving the conversation about you even if your web statistics do not show much fluctuation.

Each of these tools offers something a bit different and only you can decide which one will work best for your business.

For even more metrics and details on how to make sure your digital marketing efforts are really working for you, be sure to download our free eBook, Digital Marketing Measurement in 2014: Track Your Progress & See Results.

Click here to download.

Topics: HubSpot

Related Posts

HubSpot

The Key Features of HubSpot Enterprise

Last September, HubSpot unveiled Enterprise levels for their Sales and Service Hubs, as well as a big update to their Marketing Hub Enterprise. The ad...

Read More
HubSpot

How to Leverage the HubSpot API

You’ve probably heard the term “API” tossed around, but if you’re not a web developer or programmer, API might not mean a whole lot to you. APIs are o...

Read More
HubSpot

What You Need to Know About HubSpot Enterprise

Last week at INBOUND 2018, HubSpot introduced the new Growth Suite, a bundle of the Marketing, Sales, and Service Hubs, available in three tiers: Star...

Read More
HubSpot

Is HubSpot Secure Enough for Regulated Industries?

The HubSpot cloud-based software platform is well known for fluidly assisting companies in launching and controlling marketing campaigns. HubSpot can ...

Read More
HubSpot

The New HubSpot Service Hub: What We Love, What We Don't Know Yet, and How to Get Started

It’s official everyone, the funnel is dead. In its place comes something new, fresh, and more powerful than ever: the Flywheel. Available right now, t...

Read More
HubSpot

6 Tips to Help You Get Started with Lead Scoring in HubSpot

Scenario A: you’ve been working on your inbound marketing strategy and your efforts have paid off. You’ve been watching the leads roll in from several...

Read More
HubSpot

Why is HubSpot So Expensive?

We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get q...

Read More
HubSpot

Should Your Business Buy HubSpot?

If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t hea...

Read More
HubSpot

Why Buy HubSpot From an Inbound Marketing Agency?

Full disclosure: We love all things HubSpot and we work in it all day leveraging the many tools for our clients. From campaigns to work flows to repor...

Read More
HubSpot

What is a HubSpot Workflow?

Inbound marketing can be tricky, especially when you're not using any software to help you. Trying to put the right content in front of the right lead...

Read More