Blogging has become a huge industry. While TV shows still make fun of that blogger sitting at home in his mom’s basement, a lot of blogging has become serious journalism, and even that which isn’t is still very important to the discussion that takes place on the Internet.
Back when blogging was a bunch of people sitting in their mom’s basements, around a decade ago, there were certain “rules” that you had to follow if you wanted your new blog to be successful. Now that blogging has been around, some of those rules are still being preached, but do you really need to follow them? Maybe not. Here are a few blogging rules you should consider ignoring.
Quantity is Always Better
Well…no. Quanitity used to be better. There used to be a correlation between the number of posts you posted a day and the amount of traffic you’d receive. That is no longer true. Since Google has tweaked their search algorithm, they have been putting more and more emphasis on quality blog posts, that stick to a single topic and fit in with the rest of the blog’s content.
To Build Blog Traffic, Leave Comments on Other Blogs
It used to be that if you left a lot of blog comments on other people’s blogs, Google would count the links you left there as backlinks. That’s no longer the case. Google only considers organic links (links that are placed in a content by a third party with legitimate purpose), and has stopped using comment links as anything other than noise.
That’s not to say that this can’t be useful, as it can help get your brand out there and noticed by other commenters. But as an SEO tool it is no longer useful as it used to be. (Note: Some blog comment links are still useful to gain a related backlink and for promotion.)
Longer Content is a Must Have
This is another one from a bygone era. The length of the content used to matter a great deal, as that was one of the ways Google (the main search engine on the planet) considered your blog and where to rank it into comparison to other blogs with related keywords.
Now that Google focuses more on quality, the length matters much less. It’s what is in the blog post that matters, not how many words. Still, 300 word posts are considered the standard, even though there is no steadfast rule that says that is where you should aim. The point here is that people who say 500 words are required are living in the past.
Guest Posting Is Required
No longer is this true. In fact, Google has started to look at blogs that take in guest posts from a sideways perspective. In other words, they are starting to think that guest posting isn’t as necessary as it once was. Again, it is quantity that is supreme over all else.
What are some blogging tips that you have found useful, and still "work" in terms of SEO and marketing today? Let us know in the comments below!