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by Gillian
on March 17, 2014

You produce content to wow your audience. You want to share your information as effectively as possible, reaching a wide range of viewers in the process. Connecting your Facebook and Twitter accounts so you can utilize auto posting sounds like a great idea and timesaver, right? Wrong.

It Makes You Look Unbelievably Lazy

Your followers will realize that your updates are from Twitter if they have a Twitter profile (the ones who don’t might be confused by the odd posts that don’t line up with normal Facebook posts). This makes you look lazy and willing to promote your content even if it is of no value to your viewers. Separate posts (even if it is for the same piece of content) should be written to your Twitter audience and your Facebook audience to engage them best.

It Will Get Less Exposure

Facebook has announced this year that certain posts will get demoted. People don’t like text updates from companies as much as they do their friends, so company text statuses are demoted in the News Feed ranking.

This doesn’t affect all business posting on Facebook – “link-share” links will get promoted. In order to post a link-share, you have to directly share the link through facebook, pulling in the image and metadata for the page you are linking to. Users are more likely to click on this image and mini summary, so this is a win-win for you!

It Will Confuse Your Audience

Twitter is a hashtag-crazy network with a constant flow of short updates. Facebook tends to be populated by friends and relatives and businesses tend to post photos or link-share to get attention. If you auto-post from Twitter, then you receive an all-text, hashtag-filled update to your Facebook page. This is not the typical method of communication for Facebook users, so you will only serve in confusing your audience.

It Will Cost You 1,000 Words

It’s important to hammer this point home: Facebook users love pictures! Relevant and professional photos are how you will intrigue and inspire you audience, encouraging them to interact with your posts. By not including a picture, you are missing out on the extra communication you could have in an instant with those scrolling through their News Feed.

Viewers today are visual learners and won’t stop to read 1,000 words of descriptive text, but they will notice a well-chosen image. According to information gathered by WebDAM and RedRocketMedia:

  • The brain can process visual data 60,000 times faster than text
  • Visual learners will make up 65% of your audience
  • The average consumer’s attention span lasts 8 seconds

It Can be Done Better

You can make your posting pop with just a few simple tips:

More is more! Create the best opportunity to attract attention from your audience by carefully crafting multiple messages for Twitter and Facebook separately. Consider posting with different angles in mind to capture the attention of different viewers.

Mix it up! Ask questions, make observations, include a quote from the content – there are many ways to share your information, so don’t always stick to the same method!

Add images! This is especially true for Facebook, so invest time in taking quality images or purchase Creative stock images that will communicate quickly to your audience. If you are posting curated content, then make sure you include a great sample image with link-share.