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Gillian
by Gillian
on June 15, 2015

Automated emails and marketing workflows can be some of the most effective tools to nurture leads, close sales, and delight customers. But don't take our word for it. Check out these 20 automated email statistics that show just how much of a difference automation can make.

 

More than 60% of email marketers send automated "welcome" emails.

 

Users who receive a welcome email ultimately show 33% more long-term brand engagement. 

 

 

More than 50% of email marketers send automated "thank you" emails.

 

91% of the most successful automated email users agree that marketing automation is “very important” to the overall success of their marketing efforts.

 

According to one survey, marketers say that the biggest benefit of automation are saving time, increased customer engagement, more timely communications, and increased opportunities such as up selling. 

 

80% of marketers who utilize automated marketing saw their leads increase when they implemented automation.  

 

77% of companies saw their conversions go up when they implemented automation strategies. 

 

While only 8% of companies using automated emails saw revenues increase within 6 months, after a year that statistic went up to 32%

 

Companies who utilize automated marketing software generate twice the number of leads as those who use only email blast software.

 

74% of companies using marketing automation say it has been either very beneficial or quite beneficial.

 

The top reported benefit of marketing automation is more leads that are of higher quality. 

 

Personalized emails generation up to six times more revenue than non-personalized emails. 

 

Emails that are automated receive 119% more clicks than broadcast email blasts. 

 

Companies who send automated emails are 133% more likely to have their messages match up with their customers' buying cycle.

 

74% of companies that have been using marketing automation for at least 2 years report being able to send more relevant messages due to marketing automation.

 

61% of those using a marketing automation platform say they use it as their only source of personalization and targeting.

 

47% of companies using marketing automation software like HubSpot find it to be fairly priced while another 10% find it to be inexpensive. 22% say their software of choice is pricey but still worth it.

 

In one survey, 50% of respondents say their leads increased 20% when they implemented an automation strategy.

 

70% of marketing automation users indicate that conversion rate is the most useful measurement for determining success.

 

69% of those using email automation for B2B purposes use it for customer acquisition.

 

Sources: 

http://venturebeat.com/2015/04/02/marketing-automation-study-complexity-email-and-personalization/

http://www.marketingsherpa.com/article/case-study/triggered-email-ecommerce

http://www.emailmonday.com/marketing-automation-statistics-overview

http://myemma.com/email-marketing-automation/21-stats

http://blog.wishpond.com/post/115216467162/the-2015-state-of-marketing-automation-the-33

 

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