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Kevin Dean
by Kevin Dean
on May 14, 2014

Google search is the king of search. They continue to improve the way search results are presented to searchers. On February 23, 2011, Google introduced an algorithm known as Panda that affected the search rankings of 12% of all sites on its index. In order to better organize website pages indexed, Google instituted a new algorithm called Penguin in 2012. Penguin is not a replacement for Panda; it is an ally to help punish bad behavior and reward excellent content. Google used solely to rely upon keyword density to rank sites, giving added preference to those with good LSI keywords. This practice encouraged web masters to pollute the Internet with content stuffed with geographically relevant keywords. Penguin was introduced to change SEO for the better, but Google is still improving the web by encouraging good behavior. On August 27, 2013, Google introduced the Hummingbird algorithm. Hummingbird has continued the practice of significantly reducing the emphasis on keyword density. The following 200 factors heavily influence the Google algorithms and subsequently, the entire profession of SEO and online retail.

Here are Google's 200 SEO Ranking Factors

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Keyword in Subdomain Name
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Penalized WhoIs Owner
  11. Keyword in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15. Keyword is Most Frequently Used Phrase in Document
  16. Content-Length
  17. Keyword Density
  18. Latent Semantic Indexing Keywords in Content (LSI)
  19. LSI Keywords in Title and Description Tags
  20. Page Loading Speed via HTML
  21. Duplicate Content
  22. Rel=Canonical
  23. Page Loading Speed via Chrome
  24. Image Optimization
  25. Recency of Content Updates
  26. Magnitude of Content Updates
  27. Historical Updates Page Updates
  28. Keyword Prominence
  29. Keyword in H2, H3 Tags
  30. Keyword Word Order
  31. Outbound Link Quality
  32. Outbound Link Theme
  33. Grammar and Spelling
  34. Syndicated Content
  35. Helpful Supplementary Content
  36. Number of Outbound Links
  37. Multimedia
  38. Number of Internal Links Pointing to Page
  39. Quality of Internal Links Pointing to Page
  40. Broken Links
  41. Reading Level
  42. Affiliate Links
  43. HTML errors/WC3 validation
  44. Page Host’s Domain Authority
  45. Page’s PageRank
  46. URL Length
  47. URL Path
  48. Human Editors
  49. Page Category
  50. WordPress Tags
  51. Keyword in URL
  52. URL String
  53. References and Sources
  54. Bullets and Numbered Lists
  55. Priority of Page in Sitemap
  56. Too Many Outbound Links
  57. Quantity of Other Keywords Page Ranks For
  58. Page Age
  59. User-Friendly Layout
  60. Parked Domains
  61. Useful Content
  62. Content Provides Value and Unique Insights
  63. Contact Us Page
  64. Domain Trust/TrustRank
  65. Site Architecture
  66. Site Updates
  67. Number of Pages
  68. Presence of Sitemap
  69. Site Uptime
  70. Server Location
  71. SSL Certificate (Ecommerce Sites)
  72. Terms of Service and Privacy Pages
  73. Duplicate Meta Information On-Site
  74. Breadcrumb Navigation
  75. Mobile Optimized
  76. YouTube
  77. Site Usability
  78. Use of Google Analytics and Google Webmaster Tools
  79. User reviews/Site reputation
  80. Linking Domain Age
  81. # of Linking Root Domains
  82. # of Links from Separate C-Class IPs
  83. # of Linking Pages
  84. Alt Tag (for Image Links)
  85. Links from .edu or .gov Domains
  86. PR of Linking Page
  87. Authority of Linking Domain
  88. Links From Competitors
  89. Social Shares of Referring Page
  90. Links from Bad Neighborhoods
  91. Guest Posts
  92. Links to Homepage Domain that Page Sits On
  93. Nofollow Links
  94. Diversity of Link Types
  95. “Sponsored Links” Or Other Words Around Link
  96. Contextual Links
  97. Excessive 301 Redirects to Page
  98. Backlink Anchor Text
  99. Internal Link Anchor Text
  100. Link Title Attribution
  101. Country TLD of Referring Domain
  102. Link Location In Content
  103. Link Location on Page
  104. Linking Domain Relevancy
  105. Page Level Relevancy
  106. Text Around Link Sentiment
  107. Keyword in Title
  108. Positive Link Velocity
  109. Negative Link Velocity
  110. Links from “Hub” Pages
  111. Link from Authority Sites
  112. Linked to as Wikipedia Source
  113. Co-Occurrences
  114. Backlink Age
  115. Links from Real Sites vs. Splogs
  116. Natural Link Profile
  117. Reciprocal Links
  118. User Generated Content Links
  119. Links from 301
  120. Schema.org Microformats
  121. DMOZ Listed
  122. Yahoo! Directory Listed
  123. Number of Outbound Links on Page
  124. Forum Profile Links
  125. Word Count of Linking Content
  126. Quality of Linking Content
  127. Sitewide Links
  128. Organic Click Through Rate for a Keyword
  129. Organic CTR for All Keywords
  130. Bounce Rate
  131. Direct Traffic
  132. Repeat Traffic
  133. Blocked Sites
  134. Chrome Bookmarks
  135. Google Toolbar Data
  136. Number of Comments
  137. Dwell Time
  138. Query Deserves Freshness
  139. Query Deserves Diversity
  140. User Browsing History
  141. User Search History
  142. Geo Targeting
  143. Safe Search
  144. Google+ Circles
  145. DMCA Complaints
  146. Domain Diversity
  147. Transactional Searches
  148. Local Searches
  149. Google News Box
  150. Big Brand Preference
  151. Shopping Results
  152. Image Results
  153. Easter Egg Results
  154. Single Site Results for Brands
  155. Number of Tweets
  156. Authority of Twitter Users Accounts
  157. Number of Facebook Likes
  158. Facebook Shares
  159. Authority of Facebook User Accounts
  160. Pinterest Pins
  161. Votes on Social Sharing Sites
  162. Number of Google+1′s
  163. Authority of Google+ User Accounts
  164. Verified Google+ Authorship
  165. Social Signal Relevancy
  166. Site Level Social Signals
  167. Brand Name Anchor Text
  168. Branded Searches
  169. Site Has Facebook Page and Likes
  170. Site has Twitter Profile with Followers
  171. Official Linkedin Company Page
  172. Employees Listed at Linkedin
  173. Legitimacy of Social Media Accounts
  174. Brand Mentions on News Sites
  175. Co-Citations
  176. Number of RSS Subscribers
  177. Brick and Mortar Location With Google+ Local Listing
  178. Website is Tax Paying Business
  179. Panda Penalty
  180. Links to Bad Neighborhoods
  181. Redirects
  182. Popups or Distracting Ads
  183. Site Over-Optimization
  184. Page Over-Optimization
  185. Ads Above the Fold
  186. Hiding Affiliate Links
  187. Affiliate Sites
  188. Autogenerated Content
  189. Excess PageRank Sculpting
  190. IP Address Flagged as Spam
  191. Meta Tag Spamming
  192. Unnatural Influx of Links
  193. Penguin Penalty
  194. Link Profile with High % of Low-Quality Links
  195. Linking Domain Relevancy
  196. Unnatural Links Warning
  197. Links from the Same Class C IP
  198. “Poison” Anchor Text
  199. Manual Penalty
  200. Selling Links

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