The Ultimate Guide to Channel Marketing

Indirect Channel Marketing Strategy and Best Practices for manufacturers that will fuel a digital transformation of an indirect channel.

July 16, 2021 | 3 Min Read

Content Marketing Strategies For Building Products Manufacturers

Posted By
Will Smith

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed.

On this episode he shares several golden nuggets on how to approach your content marketing strategy for selling building materials and lays out exact frameworks for what to do and what not to do. Let's dive in!



  • 2:49 - Meet Matt Lee
  • 5:25 - What Marketing Teams Should Do and Stop Doing in Their Channel Content Strategy
  • 9:18 - The Wrong Kinds of Content That Needs to be Avoided
  • 10:24 - The Role of PPC (Pay-Per-Click) in Content and Promotional Strategies
  • 12:28 - The Necessity of Cohesion Among Each Category of Digital Marketing
  • 15:25 - The Right Kinds of Content to Write for Marketing Building Materials
  • 19:42 - When Is the Right Time to Be Updating Content?
  • 22:15 - Content Promotion Strategies
  • 26:34 - Is It Enough to Just Write Content on Your Website
  • 32:17 - How Often Construction Product Manufacturers Should Be Publishing New Content
  • 34:20 - Beware the Web Dev Changes Negatively Impacting SEO
  • 38:04 - The Best Piece of Advice Matt Has Ever Received from Mark Mitchell


Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live via ManoByte's Facebook, LinkedIn, or YouTube page!

Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!

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Topics: Podcast, For Marketing Directors

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