<img src="https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=2LgIl1aQibl0vg" style="display:none" height="1" width="1" alt="">

Is Your ERP System Holding you Back?

Rewatch our Tech Tuesday Webinar, where we cover how an ERP system can ensure your business reaches it’s 2020 goals.

March 15, 2017 | 5 Min Read

3 ways poor website user experience is slashing your profits

Posted By
Megan Prangley
Share
3 ways poor website user experience is slashing your profits

 

Many obstacles in life exist solely to infuriate humankind; picture tangled Christmas lights, traffic jams, and especially slow loading websites. Did you know, slow loading sites cost retailers $2.6 billion in lost sales each year? No wonder CEO's and marketers are focused on providing a positive user experience for people on their websites, and you should be too -- if increasing site traffic is anywhere on your to-do list. Continue reading for the common ways bad user experience is costing your business money.

 

Want more information about optimizing your website? Check out this eBook

Let's review what creates a good VS. bad user experience (UX) because the feelings a stranger has towards your website affects how they perceive your product, brands, and services. A positive UX comes from sites that are easy to navigate, designed well, include lots of helpful content, clear avenues of contacting the company, and are optimized across all devices. Like the picture below, your sites needs to be optimized, especially for mobile, since people spend more time than ever searching on their smartphones. If the prospect has to zoom and scroll around your site, like the screen on the left, you're likely to lose their interest and business. If your business website doesn't meet the criteria for a good UX it could cost you in more ways than just low site visits.  

 

Screen Shot 2017-03-08 at 2.03.40 PM.png 

1. Making a Bad First Impression


We've said it before, and we'll say it again, most of the people landing on your website are at the top of the funnel, meaning they have never heard of your company or services before and they're not ready to make a buying decision.

Now, if a stranger is landing on your site for the first time, they're gong to make an impression of your company in a few quick seconds. If your site is designed poorly, or not optimized for mobile, you're losing your chance to look reliable to your prospects. When you don't appear like a trustworthy company with a user-friendly site, especially on mobile, people are less likely to buy from you. In fact, 52% of users said a bad mobile experience made them less likely to engage with a company! Failing to design your site so it's aesthetically pleasing and mobile optimized will impact your bottom line.  

2. Failing Lead Generation


How long is your sales cycle? Think for a moment how frustrating it is when you don't have sufficient leads to nurture, not reaching your quotas and sales goals. Many marketers struggle with lead generation, according to HubSpot's State of Inbound 2016 Report, 66% of respondents said lead generation was their company's top marketing challenge.

A poor UX will drive potential leads away from your site, negatively impacting your lead generation and sales. Nearly half of web-users will ditch a site of it takes longer than 3 seconds to load; there goes half of your prospective leads, drastically decreasing your chances to convert and close.

Your website should have clear call-to-action areas that guide people to the resources they desire. Without clear navigation and CTA's, strangers could get frustrated trying to find the information they want. In an evaluation of 200 small business websites, 70% of those reviewed didn’t display clear calls-to-action for anything on their home pages, such as webinar specials, email newsletters, how-to guides, demos, and interactive tools. Poorly designing your website and not showcasing your buyer-tailored content means you're missing out on capturing valuable lead information. 

3. Missing out on Sales


The trust and experience your website commands significantly affects your sales, especially if your site includes any element of eCommerce. If your site looks out-of-date, if it's not optimized for mobile, slow loading, or has broken links - people's perception of your brand diminishes, and they are less likely to buy from you online.

Think about your own online buying habits, would you rather give your credit card information to an organization you trust, like Amazon, or to a company you've never heard of with a terrible, hard-to-navigate-website? Perception of trust influences buying decisions. A website designed with user experience and inbound marketing in mind not only helps establish your brand, but it improves transparency so leads can easily find the information they need to navigate through the buyer's journey.

There you have it, three ways your outdated website is directly affecting your ROI. Want help to turn it around today? Download our free eBook below for actionable tips to improve and optimize your business website fast. 

 

Sources: 

30 UX Statistics You Should Not Ignore! [INFOGRAPHIC]

13 IMPRESSIVE STATISTICS ON USER EXPERIENCE

Small Business B2B Call to Action Study 

17 Website and UX Design Statistics That Make the Case for Smarter Web Design

Topics: Sales Enablement

Related Posts

Sales Enablement

Adapting Sales Behaviors for the Digital Market

In a world where information is at our fingertips, sellers and businesses are getting creative when it comes to standing out amongst the masses. Gone ...

Read More
Sales Enablement

Realign Your Selling Approach and Communication During COVID-19

Times are tough, no doubt. We are all uncertain of what the future holds with many areas of our lives, including our professional careers. What that m...

Read More
Sales Enablement

3 Reasons CRM Implementations Fail & How To Prevent Them

The way people buy has changed. In the age of Information, buyers no longer need or want salespeople to hold their hand through their buying journey. ...

Read More
Sales Enablement

Implementing Sales Enablement This Year? Here's How You Can Maximize Your Efforts

If you’re jumping on the sales enablement boat this year, you might be wondering what you can do to put the wind back in your team’s sails. With the r...

Read More
Sales Enablement

6 Staggering Sales Enablement Stats

I know what you might be thinking, you’re hearing a lot about this sales enablement thing, and your first thought is it's just "marketing fluff" that ...

Read More
Sales Enablement

The Fundamentals of a Sales Pipeline

Sales prospects rarely approach a company and purchase their product or services with just a single interaction. A sales pipeline is a defined process...

Read More
Sales Enablement

Actionable Ways to Close the Loop Between Marketing and Sales

We know that one of the biggest challenges facing business leaders today is getting their sales and marketing teams to work together. But, when your s...

Read More
Sales Enablement

5 Essential Tips For Selling to Facility Managers

If you sell to facility or building managers, you may already know there’s a bit of a “science” with how these individuals make purchasing decisions. ...

Read More
Sales Enablement

4 Questions to Ask Before Sending a Proposal

The sales process can be intense, and the point when the prospect asks for a proposal can be a very exciting moment. You are so ready to close that bu...

Read More