The Role of Construction Job Site Visits for Successful Building Products Sales

Posted By
Will Smith

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and providing cross-departmental insights to improve your building products manufacturing operation as a whole.



  • 2:17 - Meet Carolina Albano
  • 7:12 - How Carolina got into Building Materials Sales
  • 8:50 - What is a job site visit and what reasons should you be there?
  • 14:32 - How many BPMs are sending team members out to job sites right now.
  • 16:00 - Mistakes to avoid when visiting a job site.
  • 19:00 - Cross-Departmental idea extraction campaigns and ideal customer avatars.
  • 23:23 - How to measure the effectiveness of job site visits and job site activities.
  • 26:43 - Becoming the trusted advisor and leveraging relationships to close additional sales.
  • 30:40 - Marketing and Sales tactics and activities that add the most value to the client relationship.
  • 38:51 - The Best Advice Carolina Has Ever Received


Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

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