January 14, 2022 | 2 Min Read

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

Posted By
Will Smith
Share

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building products brand.

Timestamps:

  • 3:03 - Meet Susan Milne
  • 8:30 - How Susan Began Branding for Architectural Products
  • 14:30 - Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges
  • 20:54 - The 3 Attributes of a Successful Brand & Positive Customer Experience
  • 28:00 - Where to Start When Building Your Building Products Brand
  • 36:01 - Causes of Brand Switching
  • 42:50 - What Customers Still Want from Manufacturers in 2022
  • 47:36 -  Considerations for How to Match Your Brand With Your Digital Presence
  • 52:17 - Why Help Facilitate Customer's Virtual Teams Workflow
  • 57:57 - The Best Advice Susan Has Ever Received

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live via ManoByte's Facebook, LinkedIn, or YouTube page!

Become Your Customer's Preferred Brand

Looking to implement solutions to disruptions in the building products industry and channel sales methods? That's what we're all about!

ManoByte's Approach to Channel Programs, Download

Marketing Budget Template

We don't think Building Products Manufacturers need to spend more on their marketing. We do think what you allocate your budget to can be optimized to drive better results from the same budget.
 
Here's a marketing budget we'd recommend.

Topics: Podcast, For Channel Managers, For Sales Directors

Related Posts

Podcast | For Channel Managers

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Read More
Podcast | For Channel Managers | For Sales Directors

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Read More
Podcast | People | For Channel Managers

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

Read More
Podcast | For C-Level Executives | For Sales Directors

Mark Mitchell on Channel Sales Changes for Building Materials Distribution

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against ...

Read More
Podcast | People | For Sales Directors

The Role of Construction Job Site Visits for Successful Building Products Sales

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and provid...

Read More
Podcast | Looking Ahead | For Marketing Directors

The Future of Samples in the Building Product Specifier's Workflow

Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it...

Read More
Podcast | For C-Level Executives

Creating a Connected Channel Experience | Jay Skinner Hosts Kevin Dean

Our very own Kevin Dean will join Jay Skinner, host of the Buyers and Sellers Show on Friday, September 10th to address one of the most pressing chall...

Read More
Podcast | For C-Level Executives | For Marketing Directors

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...

Read More
Podcast | For Marketing Directors

The Future of American Living Spaces & How Manufacturers Should Respond

In this panel interview of three building products trends experts from John Burns Real Estate Consulting, you'll hear more on the consumer trends and ...

Read More