Inbound Marketing works by providing prospects with relevant, useful content designed to move them through the buying cycle.
The Inbound Marketing Methodology is about attracting the right visitors to your website, converting them into qualified leads, then nurturing the relationship until they become a customer. Executed consistently over time, inbound marketing is guaranteed to work. Learn more about how the process works or download our guide to determine how you can start executing a winning Inbound Marketing process.
You have a lot of questions. We have answers.
Long gone are the days when you could pick up a phone and cold call a prospect. Your customers want you to add value to their lives from first contact. The principles of inbound marketing have you generating useful content for your customers that keeps them coming back time and time again.
Your website needs to be more than an online business card or brochure. With an optimized website that carefully guides your potential buyers through your marketing funnel, you could be generating a lot more leads. Learn how to turn your website into a lead magnet.
The buyer's journey has three phases: awareness, consideration, and decision. But that journey is no longer linear. In 2015, buyers are constantly moving between these three phases as they research and learn more about their options. In fact, more than 60% of a typical purchasing decision is completed before a buyer has even one conversation with a supplier, distributor, or sales rep. Download the buyer's journey guide and learn how to maximize your opportunities and close more customers.
Do you know your revenue goals for the year but you're not sure what it will take to reach them? Use our Inbound Marketing calculator to find out how many website visits you need, associated costs, and the return on investment you can expect.
Join us and marketing professionals like yourself for educational inbound marketing opportunities.
We host webinars, meetups, and other educational events to help understand best practices and successfully manage your inbound marketing initiatives. Find an upcoming event or view our event archives.