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HEPACART Infection Control Technologies-w536
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The HEPACART Inbound Growth Story

 

 

THE CHALLENGE

Although a HubSpot user since 2013, the team at Hepacart struggled to generate the number of leads they desired because of the website wasn't optimized for inbound marketing. The outdated site also caused significant issues for the entire organization because the site visitors were not able to access the information they desired, pushing them toward other vendors or onto the phone with busy HEPACART representatives to get their basic questions answered.
 

 

OUR ROLE

The HEPACART team joined forces with ManoByte in 2014. We began by conducting a complete redesign of their website before launching quarterly inbound campaigns to generate a steady stream of leads for their sales representatives. Everything started with persona development to ensure everyone had a clear picture of who the HEPACART customer is. 

2018-hepacart-sources-1

 

Torn-edge

 

I continue to work with ManoByte because they produce positive lead generation results that impact the growth of my business year-over-year. The team is also responsive and fun to work with.

- Mark Farnsworth

    Marketing Director, HEPACART.

Torn-edge

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