Sales Hub | 5 min read

Sales Strategy & Process

Posted By
Rachel Kern

Sales Strategy

How Can I Shorten My Sales Cycle and increase qualified leads?

If your current sales strategy is letting too many leads slip through the cracks, it might be time to go back to the drawing board. Revamping your sales strategy can help you identify where opportunities are, and where they're getting lost, so you can get more qualified leads to your sales team.

A platform like a CRM can help organize leads, and more sophisticated options can give your team tools like custom filters or contact timelines to better understand your leads. Learn more about the HubSpot CRM and how the inbound methodology can help you transform your sales cycle here.

Sales Process

What Can I do to Help My Sales Team run more efficiently?

A clearly defined and well-structured sales process can ensure your sales team is on the same page with how your business moves prospects in the direction of a sale. A sales process that's utilizing automation can help you identify where your prospects are in the buyer's journey so you can provide them with the right information to move them closer to a purchase.

HubSpot CRM and Sales Hub

Different industries have different sales processes; that’s why we recommend the HubSpot Sales Hub. This software lets you create a customized process that’s just right for your business. Import contacts into the CRM, and Sales Hub can show you who’s opening emails, what links they’re clicking on, and what web pages they’re visiting on your site so you know exactly what your prospects want to know.

Sales Asset Management

Some of my partners are using outdated sales assets! How can I make sure everyone has the right content?

Using outdated sales assets can cause headaches for you and your partner network. Keep everyone in the loop with a single database of sales assets your partners can access within their portal, and remove or replace content as new information and pricing takes its place.

Make Sales Asset Management Simple

By keeping all sales assets in one central location in your partner portal, all your partners can access the same sales assets and you can easily replace and update old content to ensure everyone has the most accurate information.

Sales Content

What do my customers Want to Know before they meet with a sales representative?

In today’s information overload world, 57% of the sales process is complete before a buyer contacts a sales representative. This means the content on your website has to be informative to buyers at each stage of the journey.

Awareness Stage Content: At this point, buyers recognize something is wrong, but they may not be aware of what the cause of the problem is. Content should be geared toward helping the buyer understand the root cause of their problem.

Consideration Stage Content: Buyers are firmly aware of their problem and its cause. Now they need to know their options for solving the problem. Content should focus on how your product or service solves their problem and how your solution is different from other solutions.

Decision Stage Content: Buyers are ready to, well, buy. They know what they want to do about their problem and are looking for the best value in their solution options. Content in this category includes pricing and product details like in-depth specs and warranty information that help buyers fully understand their options and move toward the purchase.