What is Retailer Marketing?
Retailer marketing is a set of strategies for marketing to, through, with, and for partners that specifically enables retail outlets to sell your products more effectively. Different from distributors and individual contractors, big box retailers are large companies that have direct access to your end users, and their role is vital for your success.
Nowadays, retailer marketing is more than a store display. While in-store marketing is still relevant, big box retailers are utilizing digital shopping experiences to reach more customers. In fact—some retailers that are pivotal to your target market might even be online-only. A robust retailer marketing strategy hits all the key points online and off to connect with your end users.
Why You Need Retailer Marketing
Big box retailers are working with hundreds, or even thousands, of different brands. If marketing your brand isn’t easy for them to do, they simply won’t. No marketing from your brand at the retailer level will lead to lost sales and a failed partnership since your retail partners aren’t going to develop marketing for you on their own.
However, this means that manufacturers who do give their retailers straightforward marketing options will have an advantage over their competition.
Importance of Big Box Retailers
Nowadays, consumers place more importance on value than brand loyalty. Big box retailers are a source of value for consumers, and partnering with these superstores associates your product with more value. Additionally, to compete with online retail giants, big box stores have started offering multiple ways for consumers to shop, including in-store, online, or curbside pick-up. This means consumers have more options to get your products.
Ignoring big box retailers or failing to support them takes away value from your brand and makes it extremely difficult and costly to break into new markets.
Competitive advantage by putting customers first and managing their journeys.
How to Get Started To Retailer Marketing
Retailers can connect you with new markets and grow your brand’s reach. Offering them easy and advantageous marketing options are key to success with big box retail sales.
Tools for Retailer Marketing
DCatalog is a digital PDF publisher with the capability to build lookbooks and shoppable digital catalogs. Using DCatalog for your big box retailers makes shopping and ordering a simple experience. Updating catalogs is also simple with no printing to worry about.
Prevent out-of-stocks with a retailer portal. A retailer portal keeps communication organized and in one place, not buried in text messages and email chains. This means you can keep track of information so you can better predict out-of-stocks and prevent them before they happen.
Account-based marketing (ABM) application RollWorks helps you identify key contacts in your ideal big box retailer accounts and engage with them through targeted marketing campaigns. Whether you’re looking to start or grow your retailer network, ABM helps get you in front of the right people.