Retailer marketing is a set of strategies for marketing to, through, with, and for partners that specifically enables retail outlets to sell your products more effectively. Different from distributors and individual contractors, big box retailers are large companies that have direct access to your end users, and their role is vital for your success.
Nowadays, retailer marketing is more than a store display. While in-store marketing is still relevant, big box retailers are utilizing digital shopping experiences to reach more customers. In fact—some retailers that are pivotal to your target market might even be online-only. A robust retailer marketing strategy hits all the key points online and off to connect with your end users.