LogicBay is a technology solutions provider that offers a partner relationship management solution and digital ecosystem for manufacturers, FUSE. Originally, LogicBay came to ManoByte for help with the launch of their FUSE ecosystem. Later, they needed help to combine both their brands on a single website.
ManoByte developed the strategy for moving the content on the FUSE marketing website over to the existing LogicBay website, as well as how all the content would fit together on the new site. Both sites were in separate HubSpot portals, which meant we needed to copy over the templates and rebuild portions of the FUSE marketing site in the LogicBay portal. We also conducted an audit for the LogicBay blog and optimized the blog to utilize the years’ worth of great existing content as well as reorganized the tagging structure of the blog. In addition to redesigning the website, we also created and added two pillar pages to further utilize LogicBay’s blog content.
When we went to combine the two websites, we didn’t want either product to overshadow the other, as they offer unique but equally valuable solutions for LogicBay’s clients. We updated the navigation on the website and created separate paths for the PRM solution and the FUSE solution by addressing the different challenges each solution aims to solve. Additionally, the graphics on the LogicBay were reimagined with the feel of the graphics we did previously for FUSE, but the color palettes were slightly different to distinguish between the products.
The LogicBay team wanted to preserve the work we’d done previously for the FUSE marketing website, so we based the design in the original templates from the FUSE marketing site.
We were able to export the templates from the FUSE HubSpot portal into the LogicBay HubSpot portal to work with them. We also used the HubDB tool to reorganize their resource center and improve the experience of adding or editing the resources.
LogicBay is approaching 20 years in business, and they’ve been blogging on their website since 2011, so it was important to utilize their strong content base. The blog and blog tag audits involved optimizing posts and their tagging structure to boost the blog’s performance even further. Additionally, the two pillar pages created topic clusters with some of their top-performing blog posts to boost the site’s authority.