Edit
Animation
Options

Case Study: HillDT Solutions

Sales Enablement Services Enhance Close Rates for HillDT Solutions

Hill Dt-Hero Circle
Animation
Options
Change Management

Industry

Medical Equipment
51-200 Employees
United States

Animation
Options
Customer Service
Animation
Options
System Integration

Software

HubSpot Sales Hub

Animation
Options

OVERVIEW

Optimizing Sales Processes and Closing Rates for HillDT Solutions

HillDT Solutions, a leader in decompression therapy chiropractic beds, partnered with ManoByte to address challenges in their sales process. The goal was to improve close rates and enhance the buyer's journey by filling content gaps and providing better education to prospects.

Technology Stack and Integrations
  • HubSpot Sales Hub
Animation
Options

Challenges

Before partnering with ManoByte, HillDT Solutions faced several challenges:

shark-fin

Low close rate despite high volume of proposal requests

shark-fin

Significant time spent educating prospects about the value of their decompression tables

shark-fin

Lack of content for the consideration stage in the buyer's journey

Animation
Options

THE SOLUTION

Comprehensive Sales Enablement and Strategy

ManoByte identified significant content gaps in HillDT’s buyer’s journey, particularly the lack of a consideration stage. To address this, ManoByte developed a series of targeted email workflows and provided comprehensive sales enablement services to educate prospects more effectively and improve close rates.

Developed comprehensive content plan for the consideration stage

Created targeted email workflows to educate prospects and encourage engagement

Implemented HubSpot Sales Hub for better sales tracking and automation

Provided training for sales reps to effectively use new content and tools

PROVEN PROCESS

The ManoByte  Methodology®

The success of the HillDT Solutions project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for HillDT Solutions and developed a strategic sales enablement plan.

Configuration

Configuration

Configured HubSpot Sales Hub settings to align with HillDT’s sales processes.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed automated sales workflows.

Implementation

Implementation

Configured sales tools within HubSpot Sales Hub.

Rollout (1)

Rollout

Tested the system, provided training, and ensured a successful launch.

IMPLEMENTATION PROCESS

Enhanced Sales Enablement 

Steps involved in the implementation process:

shark-fin

Conducted a thorough discovery and strategy phase to understand HillDT’s needs

shark-fin

Configured HubSpot Sales Hub for improved sales tracking and automation

shark-fin

Implemented new content and tools within the sales process

shark-fin

Provided training and support for seamless adoption of the new system

THE RESULTS

ManoByte’s Sales Enablement Services Boost Close Rates for HillDT Solutions

ManoByte delivered a comprehensive sales enablement solution that helped HillDT Solutions improve their close rates and streamline their sales processes. The targeted content and enhanced sales tools significantly boosted HillDT’s ability to educate prospects and close deals more effectively.

Positive Outcomes for HillDT Solutions:

shark-fin

Improved close rate from 20% to 26% within 4 months

shark-fin

Increased sales efficiency and productivity

shark-fin

Reduced time spent educating prospects

shark-fin

Streamlined sales processes with HubSpot Sales Hub

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

Resources

Resources | Case Studies
Operations

Navigating Change for CRM Implementation Success

Discover how to effectively manage organizational change and achieve successful CRM implementation with our comprehensive eBook. Packed with expert insights and practical strategies, this guide covers everything from assessing organizational readiness to sustaining long-term adoption.

Download
Customer Experience

Embracing Uncertainty: Mastering Risk and Change Management
Successfully transition to HubSpot with our comprehensive guide. This ebook provides actionable strategies for overcoming change resistance, maximizing HubSpot’s advanced features, and leveraging regular updates. Enhance data management, improve team collaboration, and ensure a smooth, efficient transition to HubSpot. 

Download
Sales

Comprehensive Guide to HubSpot Sales Reports
Maximize the power of your sales data with our in-depth eBook, "Comprehensive Guide to HubSpot Sales Reports." This guide provides detailed insights into HubSpot’s sales reporting tools, including setup, customization, and best practices for data analysis. Download
Technology

The Complete Guide to Bullhorn Integrations

Learn how to leverage integration to unlock the full potential of your staffing operations with Bullhorn. This comprehensive guide covers essential strategies and tools to seamlessly connect Bullhorn with your existing systems, enhancing productivity and performance.

Download
Marketing

Comprehensive Guide to HubSpot Workflows

Understand the purpose of workflows, the different types available, and how to build effective ones in HubSpot. This guide provides detailed instructions to help you streamline your marketing, sales, and service processes efficiently.

Download
Distribution Solutions

Building an Indirect Sales Distribution Strategy

Learn how to develop an indirect distribution strategy that benefits all stakeholders and maximizes your growth potential. This guide offers insights and actionable steps to create a robust and effective distribution plan.

Download
Marketing

The Ultimate Guide to Channel Marketing for B2B Companies

Selling and marketing through a network of distributors and retail partners can be challenging. This guide helps B2B companies adopt digital marketing strategies with their partners to provide a cohesive consumer experience and drive indirect sales success.

Download
Sales

How to Close the Loop Between Marketing & Sales

Identify the journey customers take from stranger to brand advocate. This guide offers strategies to create smarter marketing communications and effectively communicate the value of marketing to company leadership, ensuring alignment and success.

Download
Marketing

Running a Successful Customer Re-Engagement and Loyalty Program

Your current customers are incredibly valuable to your business's success. This step-by-step guide provides actionable strategies and best practices for a re-engagement program that will strengthen customer loyalty and enhance their connection with your brand.

Download

Case Studies

Resources | Case Studies
Transforming Sales and Marketing: EUTEX International's HubSpot and Rubicon Integration Success Story
Streamlining Customer Service: EH Media and ManoByte Join Forces with HubSpot Service Hub
TrestleTree Optimizes Health Coaching Operations with HubSpot Sales Hub Onboarding
Elevated Access Streamlines Volunteer Coordination with HubSpot Service Hub
Efficient Staffing Solutions: Integrating HubSpot and Bullhorn for Automated Job Matching
Optimizing Operations: HR & Staffing Company’s Success with HubSpot and Salesforce Integration
Enhancing Retail Rewards: Custom HubSpot and D365 Integration Success Story
Innovative Comparison Tool: IIN’s Success with Custom Development and HubSpot Administration
Streamlining Operations: Bargain Hunt's Success with HubSpot and Custom Integrations
Boosting Sales Efficiency: Hill DT's Success with Sales Enablement Services
Increasing Occupancy: Vista Springs' Success with Marketing Operations and HubSpot
Boosting Sales Efficiency: Hepacart’s Success with Sales Enablement and Marketing Automation
Optimizing Sales Processes: Grand Rapids Chair’s Success with Sales Enablement and Marketing Automation
Enhancing Sales Processes: PCMI's Success with Sales Enablement and Marketing Automation
Optimizing Operations: Crown Battery’s Success with Marketing Automation and HubSpot Integrations