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Case Study: PCMI

PCMI Enhances Sales and Marketing Processes with HubSpot Integration

PCMI-Hero-Circle
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Change Management

Industry

Manufacturing
51-200 Employees
Shelby Township, Michigan

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System Integration

Software

HubSpot

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OVERVIEW

Streamlining Sales and Marketing for PCMI

PCMI, a machining, casting, and rapid prototyping manufacturer, partnered with ManoByte to optimize their sales and marketing processes. The goal was to implement HubSpot’s Sales and Marketing Hubs to create a cohesive sales strategy, automate workflows, and enhance customer communication.

Technology Stack and Integrations
  • HubSpot Sales Hub
  • HubSpot Marketing Hub
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Challenges

Before partnering with ManoByte, PCMI faced several challenges:

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Disjointed sales and marketing processes

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Inefficient lead management and follow-up procedures

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Lack of a unified digital presence for their two existing brands

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THE SOLUTION

Comprehensive Sales Enablement and Marketing Automation

ManoByte provided a comprehensive solution to streamline PCMI's sales and marketing processes. By implementing HubSpot Sales Hub and Marketing Hub, ManoByte helped PCMI develop a unified sales strategy, automate workflows, and improve customer engagement.

Implemented HubSpot Sales Hub to manage and optimize the sales pipeline

Unified PCMI’s brands into a single digital presence

Developed automated workflows for sales follow-ups and client reminders

Provided training for PCMI's team to maximize the use of HubSpot tools

PROVEN PROCESS

The ManoByte  Methodology®

The success of the PCMI project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for PCMI and developed a strategic plan for sales enablement and marketing automation.

Configuration

Configuration

Configured HubSpot Sales Hub and Marketing Hub settings to align with PCMI's needs.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed targeted marketing campaigns, and implemented automated workflows.

Implementation

Implementation

Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.

Rollout (1)

Rollout

Tested the system, provided training, and ensured a successful launch.

IMPLEMENTATION PROCESS

Enhanced Sales Enablement and Marketing Strategy for PCMI

Steps involved in the implementation process:

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Conducted a thorough discovery and strategy phase to understand PCMI’s needs

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Configured HubSpot for marketing automation and sales enablement

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Implemented automated workflows for lead management and follow-up

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Provided training and support for seamless adoption of the new system

THE RESULTS

ManoByte’s Custom Solutions Drive Growth for PCMI

ManoByte delivered a comprehensive solution that helped PCMI improve their sales and marketing processes. The targeted sales enablement and marketing automation strategies significantly boosted PCMI’s ability to attract and convert leads.

Positive Outcomes for TrestleTree:

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Streamlined sales process with HubSpot Sales Hub

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Improved lead management and follow-up through automation

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Increased sales efficiency and productivity

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Ongoing support and new initiatives to build online presence and thought leadership

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

Resources

Resources | Case Studies
Operations

Navigating Change for CRM Implementation Success

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Customer Experience

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Marketing

Running a Successful Customer Re-Engagement and Loyalty Program

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Enhancing Sales Processes: PCMI's Success with Sales Enablement and Marketing Automation
Optimizing Operations: Crown Battery’s Success with Marketing Automation and HubSpot Integrations