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Case Study: Institute for Integrative Nutrition

HubSpot Administration for IIN’s Us vs. Them Comparison Chart Product

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Change Management

Industry

Information Technology
201-500 Employees
New York, NY

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Customer Service
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System Integration

Software

HubSpot,
Custom Modules

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OVERVIEW

Cutting-Edge Custom Solutions and HubSpot Management Tailored for IIN

IIN, a prominent institution in health coaching education and a repeat client of ManoByte, approached us to create a custom comparison chart to enhance their website's functionality. The goal was to enable users to compare IIN's offerings with those of competitors, providing a clear and engaging visual representation. IIN frequently leverages ManoByte's HubSpot Administration services to maintain and optimize their CRM, ensuring their systems run smoothly and efficiently.

Technology Stack and Integrations
  • HubSpot 
  • Custom Modules
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Challenges

Before partnering with ManoByte, IIN faced several challenges:

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Need for a customized, responsive comparison chart

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Lack of existing components that fit their specific design and functionality requirements

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Requirement for easy cloning and editing of the chart without affecting previous versions

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THE SOLUTION

Comprehensive Custom Development for Enhanced User Experience

ManoByte's solution began with extensive strategy and consulting, enabling our developer to thoroughly understand the nature of IIN's request. Following this, we proposed and implemented a custom solution using HubSpot and Figma to build responsive comparison charts. The solution included two versions of the chart: one for the HCTP PDP page and another for the Bundle page, both meticulously designed to match the Figma specifications.

Developed a responsive comparison chart component for HubSpot

Ensured full editing capabilities, including adding/deleting rows and columns, and modifying text, logos, and icons

Integrated mobile-specific functionality with frozen columns and scrollable content

PROVEN PROCESS

The ManoByte  Methodology®

The success of the IIN project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for IIN and developed a strategic plan for custom development.

Configuration

Configuration

Configured HubSpot settings to integrate with the custom chart component.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed custom comparison charts based on Figma designs, ensuring responsive and editable components.

Implementation

Implementation

Implemented the charts on the specified pages, ensuring all functionality and aesthetic requirements were met.

Rollout (1)

Rollout

Tested the system, provided training to IIN’s team, and launched successfully.

IMPLEMENTATION PROCESS

Efficient Custom Development and Implementation for IIN

Steps involved in the implementation process:

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Conducting a thorough discovery and strategy phase to understand IIN's needs

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Setting up HubSpot for the custom comparison chart

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Developing the chart based on Figma designs, ensuring responsiveness and editability

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Implementing the chart on the specific pages

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Providing training and support for smooth adoption of the new system

THE RESULTS

ManoByte’s Custom Development Enhances IIN’s Website Functionality

ManoByte delivered a robust custom development solution that helped IIN enhance their website functionality. The custom comparison charts matched the Figma designs precisely and provided an easy-to-edit template for future use.

Positive Outcomes for IIN:

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Responsive comparison charts matching Figma designs

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Easy cloning and editing capabilities

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Enhanced user experience with mobile-specific functionality

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Increased operational efficiency and user engagement

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

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