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Case Study: Hepacart

Hepacart Boosts Sales Efficiency with Targeted Sales Enablement and Marketing Automation

Hepacart-Hero Circle
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Change Management

Industry

Manufacturing
51-200 Employees
United States

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System Integration

Software

HubSpot

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OVERVIEW

Enhancing Sales Processes for Hepacart

Hepacart, a manufacturer specializing in infection control and dust containment equipment, partnered with ManoByte to enhance their sales processes. The goal was to leverage targeted sales enablement and marketing automation to increase inbound leads and drive business growth.

Technology Stack and Integrations
  • HubSpot Sales Hub
  • HubSpot Marketing Hub
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Challenges

Before partnering with ManoByte, Hepacart faced several challenges:

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Struggled to generate desired lead volume despite being a HubSpot user since 2013

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Outdated sales strategies

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Inefficient lead management and sales follow-up processes

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THE SOLUTION

Comprehensive Sales Enablement and Marketing Automation Strategy

ManoByte implemented a comprehensive strategy focused on sales enablement and marketing automation. By targeting specific customer segments, ManoByte helped Hepacart improve their marketing efforts and streamline sales processes.

Developed detailed customer segments to guide marketing strategies

Leveraged HubSpot tools for lead nurturing and sales follow-up

Implemented quarterly marketing automation campaigns targeting specific segments

Enhanced CRM configuration for better lead tracking and management

PROVEN PROCESS

The ManoByte  Methodology®

The success of the Hepacart project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for Hepacart and developed a strategic plan for sales enablement and marketing automation.

Configuration

Configuration

Configured HubSpot Sales Hub and Marketing Hub settings to align with Hepacart's needs.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed targeted marketing campaigns and implemented automated workflows.

Implementation

Implementation

Executed the marketing and sales strategy, ensuring efficient lead management and follow-up processes.

Rollout (1)

Rollout

Tested the system, trained TrestleTree's team, and launched successfully.

IMPLEMENTATION PROCESS

Enhanced Sales Enablement and Marketing Strategy for Hepacart

Steps involved in the implementation process:

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Conducted a thorough discovery and strategy phase to understand Hepacart’s needs

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Developed detailed customer segments and targeted marketing efforts

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Configured HubSpot for marketing automation and sales enablement

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Implemented quarterly marketing automation campaigns

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Provided training and support for seamless adoption of the new system

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Provided HubSpot Administration Retainer Services after launch

THE RESULTS

ManoByte’s Custom Solutions Drive Growth for Hepacart

ManoByte delivered a comprehensive solution that helped Hepacart improve their lead generation and sales processes. The targeted sales enablement and marketing automation strategies significantly boosted Hepacart’s ability to attract and convert leads.

Positive Outcomes for Hepacart:

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Significant increase in lead generation and conversion

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Improved lead management and follow-up processes

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Enhanced customer engagement through targeted marketing campaigns

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Year-over-year business growth due to effective sales enablement strategies

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

Resources

Resources | Case Studies
Operations

Navigating Change for CRM Implementation Success

Discover how to effectively manage organizational change and achieve successful CRM implementation with our comprehensive eBook. Packed with expert insights and practical strategies, this guide covers everything from assessing organizational readiness to sustaining long-term adoption.

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Customer Experience

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Successfully transition to HubSpot with our comprehensive guide. This ebook provides actionable strategies for overcoming change resistance, maximizing HubSpot’s advanced features, and leveraging regular updates. Enhance data management, improve team collaboration, and ensure a smooth, efficient transition to HubSpot. 

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Comprehensive Guide to HubSpot Sales Reports
Maximize the power of your sales data with our in-depth eBook, "Comprehensive Guide to HubSpot Sales Reports." This guide provides detailed insights into HubSpot’s sales reporting tools, including setup, customization, and best practices for data analysis. Download
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The Complete Guide to Bullhorn Integrations

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Comprehensive Guide to HubSpot Workflows

Understand the purpose of workflows, the different types available, and how to build effective ones in HubSpot. This guide provides detailed instructions to help you streamline your marketing, sales, and service processes efficiently.

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Distribution Solutions

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Sales

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Identify the journey customers take from stranger to brand advocate. This guide offers strategies to create smarter marketing communications and effectively communicate the value of marketing to company leadership, ensuring alignment and success.

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Marketing

Running a Successful Customer Re-Engagement and Loyalty Program

Your current customers are incredibly valuable to your business's success. This step-by-step guide provides actionable strategies and best practices for a re-engagement program that will strengthen customer loyalty and enhance their connection with your brand.

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Case Studies

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Innovative Comparison Tool: IIN’s Success with Custom Development and HubSpot Administration
Streamlining Operations: Bargain Hunt's Success with HubSpot and Custom Integrations
Boosting Sales Efficiency: Hill DT's Success with Sales Enablement Services
Increasing Occupancy: Vista Springs' Success with Marketing Operations and HubSpot
Boosting Sales Efficiency: Hepacart’s Success with Sales Enablement and Marketing Automation
Optimizing Sales Processes: Grand Rapids Chair’s Success with Sales Enablement and Marketing Automation
Enhancing Sales Processes: PCMI's Success with Sales Enablement and Marketing Automation
Optimizing Operations: Crown Battery’s Success with Marketing Automation and HubSpot Integrations