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Case Study: EH Media

EH Media Streamlines Operations and Integrates Business Units with HubSpot Service Hub

Case Study EH Media Hero
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Change Management

Industry

Information Technology, Other
51-200 employees
Framingham, Massachusetts

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System Integration

Software

HubSpot Service Hub,
Marketplace Integrations

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OVERVIEW

Streamline Operations and Customer Service with HubSpot Service Hub

EH Media, a prominent media company, partnered with ManoByte to implement HubSpot Service Hub and address the complex needs of their ChannelPro Network business unit. The project involved integrating existing app integrations, data cleansing, and managing business unit complexities, ultimately improving operational efficiency and customer service.

Technology Stack and Integrations
  • HubSpot Service Hub
  • Integrations via HubSpot Marketplace
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Challenges

Before partnering with ManoByte, EH Media faced several challenges:

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Lack of a structured process for managing customer support tickets.

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Complexities in managing multiple business units within the same HubSpot instance.

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Difficulties in integrating numerous existing app integrations and ensuring data cleanliness.

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No centralized system for tracking communications and managing leads.

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THE SOLUTION

ManoByte's Comprehensive HubSpot Service Hub Solution for EH Media's Complex Needs

ManoByte proposed a comprehensive solution using HubSpot Service Hub, leveraging its beta features for business units to meet the complex needs of EH Media. The implementation included setting up HubSpot Service Hub for managing customer support tickets, integrating existing app integrations via the HubSpot Marketplace, establishing processes for ticket management and data cleansing, and providing support and training to ensure smooth adoption of the new system.

Implement a robust service hub for the ChannelPro Network.

Establish clear processes for managing customer support tickets.

Integrate existing app integrations and ensure data cleanliness.

Improve operational efficiency and customer service.

PROVEN PROCESS

The ManoByte  Methodology®

The success of the EH Media project can be attributed to the ManoByte Methodology, which includes five detailed and structured phases:

Strategy (1)

Strategy

Conducted process discovery for EH Media and developed a strategic plan.

Configuration

Configuration

Configured HubSpot settings and integrated EH Media's existing apps.

Change Management

Change Management

Preparing and supporting stakeholders for a smooth transition to the new system.

Development

Development

Developed custom properties, automations, and integrated existing app integrations.

Implementation

Implementation

Built Service pipeline, developed forms, and ensured data cleanliness.

Rollout (1)

Rollout

Tested the system, trained EH Media's team, and launched successfully.

IMPLEMENTATION PROCESS

Seamless Implementation of HubSpot Service Hub for EH Media

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Conducting a thorough discovery and strategy phase to understand EH Media's needs.

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Setting up HubSpot Service Hub for customer support operations, including ticket management and custom properties.

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Integrating existing app integrations via the HubSpot Marketplace.

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Implementing processes for data cleansing and management.

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Providing ongoing support and training to manage the complexities of business units and ensure successful adoption.

THE RESULTS

Comprehensive Solution Enhances EH Media's Customer Service Operations

ManoByte delivered a robust solution that helped EH Media optimize their operations and integrate their business units using HubSpot Service Hub. The project significantly improved the efficiency of customer support operations and data management, positioning EH Media for continued success. A key factor in the project's success was our comprehensive Change and Risk Management Approach. By proactively identifying potential risks and implementing strategies to mitigate them, we ensured a smooth transition and adoption of the new system. Our structured approach to managing change helped EH Media seamlessly adapt to the new processes, minimizing disruptions and enhancing overall productivity.

Positive Outcomes for EH Media:

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A structured and efficient system for managing customer support tickets within HubSpot.

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Successful integration of existing app integrations, ensuring data cleanliness and consistency.

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Improved operational efficiency and customer service for the ChannelPro Network.

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Enhanced ability to track communications, manage leads, and generate relevant reports.

Ready to transform your business?

Schedule a consultation with ManoByte today, and let us help you navigate the path to success!

Resources

Resources | Case Studies
Operations

Navigating Change for CRM Implementation Success

Discover how to effectively manage organizational change and achieve successful CRM implementation with our comprehensive eBook. Packed with expert insights and practical strategies, this guide covers everything from assessing organizational readiness to sustaining long-term adoption.

Download
Customer Experience

Embracing Uncertainty: Mastering Risk and Change Management
Successfully transition to HubSpot with our comprehensive guide. This ebook provides actionable strategies for overcoming change resistance, maximizing HubSpot’s advanced features, and leveraging regular updates. Enhance data management, improve team collaboration, and ensure a smooth, efficient transition to HubSpot. 

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Sales

Comprehensive Guide to HubSpot Sales Reports
Maximize the power of your sales data with our in-depth eBook, "Comprehensive Guide to HubSpot Sales Reports." This guide provides detailed insights into HubSpot’s sales reporting tools, including setup, customization, and best practices for data analysis. Download
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The Complete Guide to Bullhorn Integrations

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Sales

How to Close the Loop Between Marketing & Sales

Identify the journey customers take from stranger to brand advocate. This guide offers strategies to create smarter marketing communications and effectively communicate the value of marketing to company leadership, ensuring alignment and success.

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Marketing

Running a Successful Customer Re-Engagement and Loyalty Program

Your current customers are incredibly valuable to your business's success. This step-by-step guide provides actionable strategies and best practices for a re-engagement program that will strengthen customer loyalty and enhance their connection with your brand.

Download

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