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One of the biggest challenges within many channel networks is ensuring the OEM (Original Equipment Manufacturer) is being adequately marketed through the channel of VARs (Value Added Resellers).
Customer service should be a key element of all business processes. But customer service as a whole is experiencing dramatic changes as your clients do more and more of their research and problem-solving online. Does your business know how you should...
As a manufacturer that sells exclusively or primarily through a channel network, it can often be challenging trying to drive new sales when you aren’t managing the sales people who are actually face-to-face with your customers on a daily basis.
The terms, “channel selling” or, “selling through a distribution channel” are essentially the same thing. It means the distributor doesn't sell a product direct to the consumer, but instead, through a channel of resellers. Marketing in this type of a...
Customer loyalty is one of the most important aspects of your business. But when customers aren't talking to you about it or making another purchase, how do you really know how loyal they are? What if a lower price, great coupon, or fancy new feature...
Our "Meet the Sharks" blog series continues today as we showcase more of the creative genius we have here at ManoByte! Please enjoy as you learn more about our video graphics extraordinaire, Camille Knouff.
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