A case study doesn’t just say, “We’re selling something,” it says: “We’re selling something that works.”
You want all of your customers to succeed, but some really shine. Creating case studies about your work with these customers can help some of your leads who are on the fence make a decision.
Case studies should explain three things clearly:
Case studies don't need to be long or packed with detail and data points to be effective. A simple explanation of what your customer was struggling with, how you worked together to solve it with your products or services, and a few easily digestible data points to illustrate the improvement gives your decision-stage leads what they need see if your solution is right for them.