Inbound marketing is a customer-first approach to marketing. Instead of interrupting consumers with unwanted marketing messages, inbound aligns with the way that consumers want to learn, shop, and recommend products and services.
As a manufacturer, you need to be concerned about your end users’ buyer's journey—even if you do not sell to them directly.
The inbound marketing methodology focuses on the principles of Attract, Engage, and Delight. Through informative content that focuses on helping the customer solve their problem, you can attract visitors to your website and convert them into leads, engage them with content to help guide them in their decision, and delight them after they’ve become a customer. Delighted customers then turn around and help you attract more business through word-of-mouth and recommendations.