Physicist William Pollard once said, “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” Nowadays, Pollard’s words ring true every time your laptop starts auto-updating: something new is always on the horizon, and as citizens in the digital age, we must adapt quickly to keep moving forward.
With 2019 just around the corner, you might be wondering what you can do to supercharge your business’s marketing plans for the coming year. Following the words of Pollard, what worked this year might not be enough to keep your leads and customers engaged in 2019.
Continuing education programs can help keep marketers up-to-date not just on the new stuff available, but also the strategies that’ll help attract, convert, close, and delight more of your ideal customers. The digital marketing landscape is ever-changing, and continuing education programs give your team the knowledge, strategies, and tricks to navigate such a landscape.
There are plenty of free resources available online to keep your tomorrows as successful as your yesterdays. Whether you’re looking for a full learning experience or just to stay on top of what’s new and noteworthy, there’s a resource waiting to fill you in. The following are a few to get started with.
Online Courses and Certifications
HubSpot offers several of its certification courses free online, even if you’re not a HubSpot user. Learn the inbound methodology and how to apply it in your content marketing, social media, and email marketing strategies. HubSpot Academy also offers shorter lessons in more specific topics like Facebook or Instagram marketing strategies, business writing, and SEO.
WordStream PPC University
Pay-per-click advertising is an important channel for your business, but the way PPC works is constantly changing. WordStream’s PPC University offers comprehensive coverage of Google AdWords as well as a social media marketing class and a variety of digital marketing webinars and whitepapers.
Copyblogger Internet Marketing Course
Feel your writing skills could use a boost? Copyblogger’s email-based internet marketing course is 20 lessons focused on generating leads with compelling copy. Enrollment also provides access to a variety of marketing educational resources.
All three of these resources can be taken at your own pace, so there’s no sign-up deadline or time frame they must be completed within once started. And while digital marketing is always changing, a foundational understanding of digital strategies and the inbound methodology can guide how you and your team choose and leverage the new stuff.