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What is Inbound Marketing
By Kevin Dean, Mon, 21 Apr 2014 00:14:27 +0000
Many marketers have asked the question, “What exactly is inbound marketing?” Well, to help answer that question, here are some of my favorite videos, posts, and quotes that help to explain the inbound marketing process. Although some of these videos may be a bit long, trust me, they are worth the watch! The Seth Godin […]

What Does “The Attention Web” Mean for Your Brand?
By Gillian Singletary, Tue, 15 Apr 2014 14:28:43 +0000
Last month, published an article from Chartbeat CEO Tony Haile, with the provocative title “What You Think You Know About the Web Is Wrong.” With a title like that, he could be referring to a lot of things (e.g., the web is not, actually, a series of tubes invented by Al Gore). But if […]

Is Your Company a Data Company?
By Gillian Singletary, Thu, 10 Apr 2014 14:45:20 +0000
If you’re to believe a recent post by Marius Moscovici, founder and CEO of Metric Insights, the title of this post is a trick question. That’s because with recent innovations in measurement and data collection, he argues, every company is a data company. Moscovici talks about “The Spotify Effect” in reference to the popular streaming […]

Stop Whining and Pay For Facebook Ads
By Kevin Dean, Mon, 31 Mar 2014 14:00:00 +0000
Are you managing your own or clients’ brand pages on Facebook? Have you noticed that these pages are not generating the level of engagement they once did? You’re not imagining things, and you’re far from alone. Facebook has made changes to its algorithm, negatively affecting the organic reach of brand pages. Organic reach refers to […]

Why Use Social Media for Lead Generation?
By Gillian Singletary, Fri, 28 Mar 2014 19:22:29 +0000
A lot of companies see social media as an easy way to build a brand voice and nurture customer loyalty through community. The constant interaction with an audience of fans and potential customers means plenty of opportunities to showcase your company’s products and values. But social media doesn’t exist just so you can talk yourself […]


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