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Impact Awards Entry

Grand Rapids Chair's Inbound Growth Story

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THEIR GOAL

When ManoByte partnered with Grand Rapids Chair, they didn't know exactly who their customer was. They had a very reactive approach to their sales efforts, fulfilling the orders to anyone who submitted one, not really understanding how they could meet those opportunities earlier and close business more efficiently when they came in. They also wanted to find ways to attract the right kind of traffic to their site so that they were engaging with people who were most likely to become potential customers.
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OUR ROLE

ManoByte knew the vast opportunity that GRC had before them from an inbound marketing and sales perspective. We immediately worked with GRC's marketing and sales teams to create buyer personas that provided a clearer picture of their customers. These personas still serve as the baseline for all of our inbound marketing efforts for Grand Rapids Chair. 
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