You probably already know what SEO stands for, but when it comes to the real nuts and bolts of search engine optimization, does the technical jargon give you a headache? There’s a dozen new acronyms a day for a system that’s always changing—if you’re not an SEO expert, it’s hard to keep up. But, it’s still important to understand the basics when you’re creating website content. Domain authority is an SEO metric you can use (even when you’re not the team’s SEO specialist) to understand the overall quality of your website compared to your competitors.
There's a silent but deadly plague affecting many of today's B2B businesses. It creeps its way into the minds of potential leads striking doubt, uncertainty, and a general feeling of uneasiness about you and your company.
Many manufacturing companies today still don't see the value their website presents for business growth. Websites and social media are often viewed as marketing techniques for popular brands or consumer-driven products. But if you’re a manufacturing company who isn’t utilizing an inbound-leveraged website, you’re missing out.
Many companies today, (especially those in the manufacturing industry) tell us things like, “ It seems like our site is just a business card sitting out there on the internet.” And while a business card is still the preferred tool for your face-to-face networking opportunities, it should pale in comparison to the insane results your website is creating for you when it comes to lead generation and business growth. Today’s businesses must look beyond their ‘About’ and ‘Contact Us’ pages when it comes to their digital footprint. While having those areas remain relevant for the website as a whole, today’s digital landscape demands more from businesses. If you accept a status quo website, (which isn’t even really the quo anymore, if we are really honest) you now risk losing customers by the masses because they are making a quick decision not to do business with you after a 2-second scroll of your website.
The highly desired website traffic - for the most part, all you’ve known until now is that you want it, and lots of it to increase your chances of converting a website visitor into a lead for your business. But now that you know you want to increase the number of visitors each day, you probably see that there’s a difference between the types of traffic you can receive - it’s either organic or direct. When you identify what kind of traffic you are receiving more of, it can help you optimize your content more appropriately to your target audience or the type of traffic you want to win.
Pretend for a moment that you could watch someone visit your website the same way you could watch a customer enter a brick-and-mortar store. There she is- she just landed on your site, and she’s having a look. She clicked your “About Us” page- that’s a good sign. Now she’s traveling through your landing pages for each of your services- that’s great. Ah-ha, it looks like she’s found what she’s looking for, and she’s spending a lot of time reading one services page in particular, even clicking through to some of the links on that page.
Do you know your website stinks but aren’t sure what to do to improve it? There are a few important things you need to know for you to able to achieve your business goals with a beautiful and strategically-designed new website. Taking note of the following items will help relieve unneeded stress during the redesign process.
At the end of 2016, the crew here at ManoByte sat down and chatted about some of the things we really would like to do throughout 2017. It was a vibrant discussion with lots of thoughts and opinions, but one of the ideas that we really wanted to make a reality includes hosting regular Lunch & Learn events where other business professionals can come, learn, and receive a free education on a variety of marketing-related topics.