As a senior executive, you're aware that it costs significantly more to acquire new customers than it does to engage the ones that you already have. When evaluating your business growth strategy, highly-engaged customers should be a critical component of your plan. One of the most widely-used management tools for determining the readiness of your customer base to be activated in your growth strategy is the Net Promoter Score (NPS). Here's what you need to know about the Net Promoter Score and how it can be used to solve problems in raising awareness of your company.
It’s official everyone, the funnel is dead. In its place comes something new, fresh, and more powerful than ever: the Flywheel. Available right now, the Service Hub from HubSpot completes the stack of tools for every stage of a customer’s life cycle, offering tools and resources that businesses can use to best manage the experience of prospects during the attract, convert, close, and delight phases of the Buyer’s Journey all from one centralized platform. When combined with HubSpot’s services in the marketing and sales platforms, you can monitor and support every aspect of a customer's relationship with you, from the moment they find you on the web, through the sales cycle, all the way through to the moment they are filling out a review for your business as a satisfied customer.