We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get questions about it from clients, prospects, and our marketing peers all the time. What is Hubspot? And why is it so expensive?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.
Full disclosure: We love all things HubSpot and we work in it all day leveraging the many tools for our clients. From campaigns to workflows to reporting and everything in-between, we basically bleed orange around here, folks. But, that doesn’t mean we don’t “get it” when companies don’t want or need ongoing monthly help from an outsourced inbound marketing agency like ours. But, if you’re looking to get HubSpot soon for your businesses marketing team, we’d like to be the one you simply buy it from - no agency retainer required after the purchase. Why? Because it’s better for you and it’s better for us.
Recently, we held an event here at our office in Michigan titled, “Tips for Planning Your 2018 Digital Marketing Strategies.” (You can watch that helpful presentation now by clicking here.) And I can honestly say, after 5 years of working in the inbound marketing “space”, I don’t think we’ve ever experienced such a tremendous change in the inbound landscape as we have in the last 12 months. Sure, we’ve seen a lot of shifts over the years, but I don’t think we’ve ever experienced quite as many in such a short amount of time.
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
As inbound marketing becomes more and more popular amongst businesses, it is important to make sure you're executing your strategies effectively to ensure the best results for success! Some Marketing Directors and business owners struggle with choosing whether or not they should take marketing on themselves or if they should hire an inbound marketing agency. It can be quite a tough decision putting your company's success into the hands of someone else. Below I am going to help make that decision a little easier and help you realize why you should put your trust in an agency.
Here at ManoByte, we live and breath all things HubSpot. From the inbound marketing strategies we provide to our customers, to our relentless dedication to ongoing learning, and our presence at the yearly INBOUND conference, we are ALL ABOUT HubSpot.
This post was originally written in 2014, but was updated in late 2017 for accuracy and comprehensiveness. There's nothing more frustrating that pouring hours, days, or weeks into any professional effort and then never getting any feedback or update on the results of those efforts. It's no different with digital and inbound marketing efforts. If you and your team are spending time on digital marketing and money on marketing automation tools like HubSpot, you want to know if it's actually working. Luckily, there are all kinds of tools and tricks to help you quantify your results. Here are four absolutely essential metrics for inbound and digital marketing measurement: