We’re no strangers to the HubSpot purchasing process. We went through it ourselves, and as an inbound marketing agency and a HubSpot partner, we get questions about it from clients, prospects, and our marketing peers all the time. What is Hubspot? And why is it so expensive?
In today’s competitive digital landscape, the old Field of Dreams movie quote; “if you build it, they will come” just doesn’t cut it when it comes to growing your business. While it may be true that you built a great business armed with a product or service that helps your customers solve a real problem, if those prospects never know about your solution, you’re likely on the fast-track to business failure. And this goes beyond just creating a cool postcard or buying a billboard ad to get your name out there: today’s buyers want to be well-informed about how you can help them before they talk with anyone from your company.
If you’ve been a blog reader here at ManoByte for some time, you already know that we love all things HubSpot. But if you are new here and haven’t heard of it before, HubSpot is the tool we use and leverage for our clients to implement, adjust, and track all of our inbound marketing and sales initiatives. We even use the phrase, “we basically bleed orange” (HubSpot and ManoByte’s brand color) quite frequently.
Full disclosure: We love all things HubSpot and we work in it all day leveraging the many tools for our clients. From campaigns to work flows to reporting and everything in-between, we basically bleed orange around here. But, that doesn’t mean we don’t “get it” when companies don’t want or need ongoing monthly help from an outsourced inbound marketing agency like ours. But, if you’re looking to get HubSpot soon for your businesses marketing team, we’d like to be the one you simply buy it from - no agency retainer required after the purchase. Why? Because it’s better for you and it’s better for us.
Inbound marketing can be tricky, especially when you're not using any software to help you. Trying to put the right content in front of the right leads at the right time becomes a guessing game. Keeping track of people's actions and your response manually would be a tedious job. Instead of using multiple softwares or just your personal Gmail account to nurture leads, try using HubSpot workflows.
We’ve been talking a lot lately about how to market effectively in the medical and healthcare space. It’s loud, crowded, highly-regulated, and it takes a lot to get your voice (and product and service) recognized. Because of this, you are always on the hunt to be as productive as possible as to not waste any of your time marketing to the wrong people at the wrong times. The good thing is, you now have HubSpot, so you’ve taken the first powerful step towards maximizing productivity. Now, you just need to know how to use it more effectively.
Email workflows. They are a powerful little marketing tool that seems to be growing in their fierceness every day. You know they work, too, because when you open your inbox and you see those customized emails about products you love with information that's seemingly catered right to you, it proves it. But how can you create these perfectly personalized processes so they function well for your lead database? The answer lies in HubSpot and the workflow tool.
You remember the phrase, “I was just in the right place at the right time.” But you probably don’t hear it as much anymore, because we are all kinda at the right place at the right time thanks to the tiny computers we carry around in our pockets and purses. But while the phrase remains old, the theory itself lives on in new, exciting ways. From the days of a perfect cold call visit when you walk inside just as the CEO is walking through the lobby, now means an email showing up right when that CEO is looking at your proposal for the first time in a few weeks.